Blogging Workshop - Transportation Research Board (TRB) Annual Meeting

The Changing Face of Communications and Public Involvement in Transportation Transportation Research Board Annual Meeting January 10, 2010

The buzz about blogs A blog is simply a type of website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use of RSS, blogs, wikis, and podcasts in government and transportation is exploding The rise of the online community means the relationship between government agencies and the people they serve has been shifting ,[object Object],[object Object]

Blogosphere & Culture Blogging is about real people sharing their personal experiences and insights, and engaging others in thoughtful conversations. ,[object Object],[object Object],[object Object],Blogging is about real people sharing their personal experiences and insights, and engaging others in thoughtful conversations.

Is blogging right for your organization? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do’s Don’ts

So You Want to Start a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Get to know the blogosphere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Identify your goals and objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Identify your Community ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Develop Content Strategy ,[object Object],[object Object],[object Object],[object Object]

5. Who’s the Blogger? ,[object Object],[object Object],[object Object],[object Object],“ It’s better to free a blogger than try to create one”

6. Work with your IT Department ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Set a blogging guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Develop evaluation metrics ,[object Object],[object Object],[object Object],[object Object]

9. WRITE WRITE WRITE ,[object Object],[object Object],[object Object],[object Object]

10. Grow and sustain your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging Workshop - Transportation Research Board (TRB) Annual Meeting

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Blogging Workshop - Transportation Research Board (TRB) Annual Meeting