1. Stacey Wagner Earley
Marketing Professional
478 Marlin Drive
Pittsburgh, PA 15228
(412) 398-1910
Stacey.wagner12@gmail.com
Profile Results oriented Marketing Manager with years of experience supporting retail companies
Experience Quad Graphics Creative Solutions 2013-2015
Customer Service Specialist, Field & Stream
Quad Graphics and Dick’s Sporting Goods/Field & Stream Marketing Team liaison
• Managed the execution of marketing projects including: Newspaper, Direct Mail,
Email, In-store signage, and ad hoc projects as needed
• Worked across business areas to ensure the accuracy and timely release of projects
• Prepared and communicated daily priority lists to manage the workflow process
• Developed and maintained creative brief process to manage campaign strategy
• Developed and maintained project reporting
Dick’s Sporting Goods, Inc. & Golf Galaxy 2002-2012
CRM Senior Research Analyst 2011-2012
Implemented and managed expert consumer research data and custom studies
• Analyzed and communicated market share and participation data for strategic planning
• Implemented and analyzed surveys and results that drove merchandise buying process
CRM Loyalty Operations Manager 2005-2011
Managed the daily operations of the ScoreCard Rewards, Advantage Club Loyalty, Gift Card
and Credit Card Programs to support the acquisition and retention of customers
• Sustained relationships with stakeholders and managed program operations
• Managed CRM Database Operations to ensure quality data integrity
• Controlled CRM Operations and Program Signage budget of $3M+
• Planned budgets based on forecasted customer participation and store expansion
• Maintained the Signage Inventory Management System
• Led contract negotiations and planned execution of marketing plans for programs
• Managed training process for internal and external customer service touch points
Marketing Coordinator 2002-2005
Coordinated daily functions of the Rewards Program
• Managed direct mail print bid process, ensured all due dates were met
• Managed email campaigns (schedule, creative briefs, email specifications and results)
• Liaison for Hotline and Customer Service Agents across multiple platforms
• Communicated and maintained training manuals
Kaufmann’s, Division of The May Company 1988-2002
Assistant Direct Mail Manager 1991-2002
Direct Mail Coordinator 1989-1991
Direct Mail Copywriter 1988-1989
Education Duquesne University 1984-1988
BA, Public Relations/Communication
MS Office; Excel, Word, PowerPoint, Outlook, Access, CRM Database Solution, Micro Strategy