SXSWi 2014

1. Sharing Rituals:
Online Behaviors Shaping Reality

2. Which is a fancy title for
chatting with you about how
what we share online has
real impact on our
lives offline.

3. STACY FULLER
HEAD OF SOCIAL
INNOVATION
AT CAKE
@STACYKFULLER
MAUDE STANDISH
FOUNDER +
MANAGING DIRECTOR
AT TAROT
@MAUDECHILD

4. #overshare
sxswovershare.tumblr.com

6. Eek! Is Social Media Bad?

7. what IS IT doing to our brains?

8. 3lbs.
20%OUR BODY’S
ENERGY

9. 9CUBIC INCHES
SHRUNK
10%LOSS OF MASS

10. HIS WAS BIGGER,
BUT OURS IS MORE SOCIAL.

11. SOCIAL MEDIA
TAPS INTO OUR
DEFAULT.

13. it’s making us positivity addicts.

17. So what is Social Media doing to relationships?

18. STALKING
BEFORE YOU MEET

19. This is terrifying.

20. The couple that posts together stays together

21. Get over it!

22. It’s also reconstructing
how our memory works.

23. Social media is overloading our short-term memory.

25. Our memory may be getting
worse, but that’s okay
because we have things like
Instagram to capture the
moments for us.

26. right?

27. THE photo-taking-impairment effect

28. good at Instagram = BETTER MEMORY

29. #YOLO

31. REGRET

33. Networked
Publics
Public places on the
internet where different
conflicting contexts and
social norms coexist.
=

35. #FAIL

36. We all perform for social networks

37. We run into issues with
we portray the wrong self to the
unintended audience

39. Regret in real life is
based on what you don’t do

40. I do not regret the things I didn’t post

43. — Padraig Reidy
“The problem Justine Sacco has, and the
problem that has led to her losing her
job, is that you and I really have no idea
who she is, apart from the woman who
makes bad jokes on Twitter.

45. of social media users
report being bullied
online
39%

47. 1950s electric shock study

48. Lack of social cues

49. Body language
Gestures
Facial Recognition
Tone of Voice

52. of social media teens admitted to
joining in when witnessing
cruelty online
21%

53. Ask someone to back off

54. How does this effect women?

55. 72.5%

56. i hope someone slits your throat and
cums down your gob.

57. 5%

58. I heard Facebook is making me depressed.

61. In College Facebook Only
82 PEOPLE

62. How are you using Facebook?

63. Are you these people?

64. OR THIS PERSON.

65. But your vacation picture
does bum me out :(

66. — Steven Furtick, NPR Commenter
“The reason we struggle with
insecurity is because we compare
our behind-the-scenes with
everyone else's highlight reel.

68. SENSE OF WORTH

69. Studies have found that browsing social
media raises our self esteem far higher
than looking in the mirror.
And this isn’t just true of “selfies.”

70. But that raised self esteem can have
detrimental effects.

71. Greater social media use is correlated to
increased binge eating, higher body mass,
lower credit score, and higher levels of
credit card debt.

73. FACEBOOK & drunk STUDENT narcissists
NOW
30% 1982
15%

74. #SORRYNOTSORRY

75. #SORRYNOTSORRY
International Center for Media & Public Agenda

76. STUDENTS
100 COUNTRIES
10 NO SOCIAL MEDIA
24 HOURS

77. For those under 25 you can’t imagine your
life without a constant connection.

78. — UK
“Media is my drug;
without it I was lost.
I am an addict.

79. — China
“I can say without
exaggeration, I was
almost freaking out.

80. — Slovakia
“I felt sad, lonely and
depressed.

81. — Argentina
“I felt DEAD.

82. — New York
“Who would volunteer
for this study?!

83. alarmed?

88. ANGELO ALCASABAS
Art Director, CAKE
A BIG THANKS TO
@GELo123

89. thank you for staying.

90. QUESTIONS?