Attracting a heavy traffic toward your website is not an easy task, especially if you are beginner. A good website involves numerous aspects from many of these.

1. Must know Colour Variations for Web
Designers

2. Attracting a heavy traffic toward your website is not an
easy task, especially if you are beginner.
A good website involves numerous aspects and from
many of these one is colour combination.
Colour is one of the auspicious element that play a vital
role in designing a website and make it more alluring.
However, today’s market is full of numerous designing
trends and creating an interesting and eye-catching
colour palettes has become very imperative in producing
successful design.

3. From the past many years, web-designers were obligated
to work into one of two categories for developing any
website: white background or coloured background. But
now, our digital market has spread very widely, so that
their taste buds and we have grown to love the decisive
and calculated use of colour which can be commonly
seen in print design. This means a web designer must
have a precise look to create these impeccable palettes.

4. Before you start your website, it is critical to understand which
colour is applying in your design. Colour theory is a complex
subject and one must analyse its different shades interact with one
another. There is always a one particular step you would like your
website visitors to take. You are always considering that step on
most. It could be your subscribe button, follow button or buy
button.
Although, call-to-action signifies that whether people will click on it
or not, this depends on how you make them feel while they are on
your website. It is better to find out that specific colours which
attract visitors to your website and deeply engaged them.

5. 
Red symbolize power, importance and
youth, it is the most stimulating colour and
creates an energy that can be used to
increase the blood circulation. Red
represents passion and will attract the
most attention that is why many firms
commonly use it for warnings and
important notices. Red is often used for
love, war, danger, strength, determination,
action, confidence, vitality, desire and also
help to increase your confidence. Red
colour is best, when used as button in
order to take impulsive action.

There are numerous brands that use red
colour as their company logo, red being
eye-catching and energetic colour: several
brands like kellogg’s, virgin, coca cola,
Nintendo, red bull, Pinterest, etc. These
are some popular brand to attain this
passionate colour as the face of their
business so that it can attract traffic toward
them.

6. 
The colour represents compassion, development and love. It relates to the
unconditional love and understanding, and the giving and receiving of nurturing. It
is the combination of red and white, it is the passion and power of red softened with
the purity, openness and completeness of white. The deeper the pink the more
energy it exhibits.

Pink also determine the feminine, romantic, affectionate, intimate, thoughtful and
caring. It tones down the physical passion of red replacing it with a gentle loving
energy. This is a sign of hope, its positivity inspires and provide a comfort feeling, a
sense that will say everything will be okay.

Brands using pink colour for their website’s promotion is Three, Barbie,
COSMOPOLITAN, VICTORIA’S SECRET. As Pink is a non-threatening color
seeking appreciation, respect and admiration. It doesn’t like to be taken for granted
and just loves to hear the words ‘thank you.

7. 
Purple colour is associated with creativity,
originality, fantasy, wisdom and magic. Purple is
a combination of equal amount of red and blue.
Red symbolizes the warmest colour while blue is
the calmest colour and together they create a
perfect combination. It is found that purple is the
most preferred colour of all children. This colour
is rarely found in nature and it is considered as
an artificial colour. Purple is generally available
in two different colours and their meanings are
also different. Light purple gives off romantic
feelings, while a dark colour create sadness.

Brands that tags with purple colour are Cadbury,
Yahoo, Hallmark as purple has the ability that
can set the stage for many moods.

8. 
Green is the colour of nature and promotes growth, stability,
prosperity and safety. In countries that are using their currency as in
green colour, evokes thoughts and feelings of financial wealth.
Green is also associated with healing, endurance, harmony, life and
well being. This colour generates a very balanced and stable
atmosphere.

Brands associated with Green as their website’s logo LACOSTE,
Holiday Inn, Tic Tac as this is the colour which symbolize harmony
and prosperity. That is why these companies promote their product
with an eco-friendly colour.

9. 
Navy colour promotes opportunity,
sincerity, responsibility and success.
Navy’s meaning greatly depending on
the shades. Navy colour are universally
relaxing and safe, but the lighter shade
will seem more friendly while the darker
one seem more sober. Social media
site like Facebook will take advantage
of light and medium shades, while
corporate website like prefer dark
shades of this.

Brands like Facebook, Reebok, British
gas represent their logo by this colour,
as this is the colour of communication,
confidence, peace and most important
loyalty. So that, one can easily build
trust to the prospects and convert them
into customers.

10. 
Orange colour promotes warmth, optimistic, extrovert and
motivation. Orange is uniquely versatile, consider this as in
two parts primary orange or secondary orange. As a primary
colour, it can be more engaging and energizing and as a
secondary colour it creates a sense of movement and energy.

Aside from it being a part of brand style, orange works well
with Fanta, bitly and master card. This colour show creativity
while retaining familiarity.

11. 
Blue is the colour of sky and sea. It
has completely opposite effect of
red and slow downs the
metabolisms, breathing and heart
rate. Blue is associated with spirit,
content, rescue and determination.
It also create a calming effect,
suppresses appetite and has been
considered to be beneficial to both
body and mind.

Blue is often used for corporate
sites Intel, Skype, blue-ray disc,
Twitter, etc. As blue is the colour of
purpose, ambition and awareness,
so these sites using blue as their
company logo.

12. Picking a colour for your website is more important then
picking your favourite colour and turning it into layout. It
means picking the right colour and get the desired
response from your audience. It is better to know your
potential audience first and then figure out which colour
works best for them. Therefore, using the right colour for
your website is crucial for you. If you understand how
colour psychology works and which colour fits for your
audience, you are a step closure to launching a
successful website.

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