Getting marketing and sales on the same page is critical to the success of your company, but it’s often easier said than done. Even though most business leaders are aware of the benefits of sales alignment, many companies have trouble making it happen.

1. SALES ALIGNMENT
WHEN SALES AND MARKETING ARE ALIGNED, THE BENEFITS ARE CLEAR.
WHAT’S THE BIG DEAL?
http://www.eloqua.com/topics/Sales-and-Marketing-Alignment.html
http://www.hubspot.com/All-You-Need-to-Know-about-Aligning-Sales-and-Marketing/
http://corporatevisions.com/resources/article-archive/strategies-and-tactics-for-better-marketing-and-sales-alignment/
http://blogs.forrester.com/lori_wizdo/13-03-24-lead_to_revenue_management_fosters_marketingsales_alignment
http://blog.alinean.com/2013/01/sales-and-marketing-alignment-in-2013.html
BUT DESPITE THE BENEFITS, MANY BUSINESSES STILL STRUGGLE WITH
SALES ALIGNMENT.
OF B2B COMPANIES SAY THEY HAVE
BUTEVENTHOUGHMANYCOMPANIESMAYSTRUGGLEWITHGETTINGMARKETING
ANDSALESWORKINGTOGETHER,IT’SONSENIORMARKETERS’RADAR.
ONLY8%TIGHT ALIGNMENT
BETWEEN SALES AND MARKETING.
“BEST-IN-CLASS” COMPANIES
WITH STRONG SALES AND MARKETING ALIGNMENT EXPERIENCED
IN ANNUAL REVENUE.
AVERAGE GROWTH
20% 4% DECLINE.
EXPERIENCED A
57%OF MARKETING EXECS REPORTED
WEAK OR MIXED COLLABORATION
AND "ADMINISTERING LEADS AND LEAD PIPELINES."
WITH SALES WHEN "DEFINING LEAD QUALIFICATION CRITERIA"
90%OF SENIOR MARKETERS
SAY ALIGNMENT
IS A HIGH OR VERY HIGH PRIORITY.
LAGGARDS