Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
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As global crowdfunding partners of the Local Food Startup Challenge (http://challenge.buckybox.com/) StartSomeGood hosted two webinars in early May designed to teach food entrepreneurs how to harness the power of crowdfunding to launch their eenterprises.
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Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
- 1. Crowdfund Your Food Startup
- 2. Tom’s StoryHi! I’m Tom. @tomjd / @startsomegood
- 5. The Real Good Food Story
- 19. Why do we part with our money? • An expectation of future financial return (investing) • A good or service we want (shopping) • A future we hope to see (philanthropy) • A friend or community we want to support (relationships)
- 20. Why do we part with our money? • An expectation of future financial return (investing) • A good or service we want (shopping) • A future we hope to see (philanthropy) • A friend or community we want to support (relationships)
- 28. • One where people are central to winning the campaign • Mobilise the community as a movement and your campaign as an amplifier. Empower anyone, anywhere with a great idea to create new futures for their communities. Communities
- 35. What are you raising money for? • Be: –Specific –Inspiring –Realistic/Credible –Transparent
- 36. • Bad ask
- 37. • Good ask
- 38. Fundraising Goals • How much do you want and how much do you need? • How much risk are you prepared to take on? • What is your realistic fundraising capacity? How hard will you work? • “How much money can I raise on your site?”
- 39. Reach x propensity x capacity
- 40. • Do Good Bus
- 41. • Prison Garden
- 42. Developing a marketing plan • Have a plan! • Line up your initial donors – early momentum is critical • Use different channels to reach your target markets/tribes • The more personal the better • Be ready to work hard!
- 44. Types of Rewards •Tickets or Objects Created by the Project Itself •Unique experiences or items •Access to the team/skills/services offered/voting
- 45. Creating a video • Don’t be intimidated! • What matters most is authenticity • Do something unexpected or memorable • Show rather than tell • At least show us how much you care To consider: • Does the video demonstrate skills required to succeed at the project? • How much money are you trying to raise? • Do you need to invest money up-front?
- 46. 20% off StartSomeGood fees for all challenge entrants Step 1: Set up a venture profile on StartSomeGood Step 2: Email hello@startsomegood.com with a link to your profile and code “Local Food” Step 3: Work with our Venture Support team Step 4: Launch your campaign. We’ll take 20% off fees at the conclusion.
Notes de l'éditeur
- In this campaign, he was working to provide healthier food to homeless shelters, but his specific ask ended up being hard to follow because he was trying to do way too much all at once -- provide food, create educational videos and have funds for expansion before having a proof of concept. http://startsomegood.com/Venture/the_quality_foods_for_everyone_program/Campaigns/Show/the_quality_foods_for_everyone_campaign
- A good ask: building a collaborative website for teachers, but being really clear about milestones: $4000 for a basic alpha, $8000 for additional features, $10,000 for the site plus 501c3 incorporation: http://startsomegood.com/Venture/fourteachers_project/Campaigns/Show/help_us_build_the_desk
- http://startsomegood.com/Venture/enterprise_learning_projects/Campaigns/Show/connect_remote_aboriginal_entrepreneurs_to_markets