Revenue: The Internet Wants to Be Free, but You Need to Get Paid (Andrew Chen, Startonomics SF 2008)
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Presentation by Andrew Chen, http://AndrewChenBlog.com, on direct (e-commerce, subscription) & indirect (advertising, sponsorship) monetization strategies for startups.
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Revenue: The Internet Wants to Be Free, but You Need to Get Paid (Andrew Chen, Startonomics SF 2008)
- 1. Revenue The Internet Wants to Be Free, but You Need to Get Paid
- 2. Hi. I’m Andrew. My life in advertising:
- 3. Revenue Science publisher clients
- 4. Direct ecommerce subscription virtual goods brands Indirect ads lead generation affiliate / CPA
- 5. Direct ecommerce subscription virtual goods brands
- 6. Transact = $$$
- 7. Transactions as funnels Users enter Browse Add to cart Buy
- 10. Indirect ads lead generation affiliate / CPA
- 11. Ad impressions Clicks Leads Affiliate
- 13. Inventory model Impressions RPM Home 200,000 $1.00 Profile 1,000,000 $0.25 Forum 2,000,000 $0.25 Message 500,000 $0.50 Search 500,000 $10.00
- 15. Direct ecommerce subscription virtual goods brands Indirect ads lead generation affiliate / CPA
- 16. Questions? voodoo [at] gmail.com http://andrewchenblog.com @andrew_chen