Jeff Scardino about Proactive Pitching. Three types for the approach: usual Knowing Your Opportunities (YO) and often missing two others - Creating YO and Owning YO. jeffscardino.com

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Proactive Pitching
Jeff Scardino
08/22/14

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3. Why Pitch
Proactively?
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Creative Brief
Specific Goal
Too Many
Cooks
Gun Shy

4. The Importance of Prototyping
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FIGHT CLUB
An insomniac office
worker looking for a way
to change his life crosses
paths with a care free
soap maker, and they
form an underground
fight club, which leads to
a bigger societal
uprising.
VS.

5. Going Over Three
Types
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Knowing your opportunities
Creating your opportunities
Owning your opportunities

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“99% of smokers start
by the age of 26.”

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jeffreyscardino@gmail.com
@observantcynic