Using Social Media for Innovation Efforts
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This document discusses using social media for innovation efforts. It suggests that social media can generate more ideas faster by identifying innovation partners and getting market insights. It also notes that social media can promote a company's innovation capabilities. However, it cautions that not all companies understand social media's benefits yet and that purpose, content strategy, and an innovation culture are needed for success.
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Using Social Media for Innovation Efforts
- 1. Social Media for Innovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!
- 3. Faster pace, shrinking window of opportunity, less time for cash cows Timing is more important than ever! Open innovation and biz model innovation are key for becoming competitively unpredictable! Future winners make communities work!
- 4. P&G talk the talk – for o media are key driverswill they walk the walk?
- 5. Change how we innovate Be competitively unpredictable Develop the right conditions and framework
- 6. medianot all companies get it yet… But are key drivers for o
- 7. Don’t mess up like Intuit! Persistency / consistency is key… …for becoming preferred partner of choice
- 8. Is there really a need? What (business) value can you offer? Passionate people work with facilitators! You need a strong communication plan!
- 9. …tools, services and platforms that drive virtual interaction and involvement for innovation efforts Crowdsourcing, communities, Twitter and LinkedIn Social media can also work for BtB companies!
- 10. Generate more ideas, faster
- 12. Generate more ideas, faster Identify and interact with innovation partners
- 15. Generate more ideas, faster Identify and interact with innovation partners Get market and competitor insights
- 17. Generate more ideas, faster Identify and interact with innovation partners Get market and competitor insights Promote corporate innovation capabilities
- 18. What’s in it for me? Purpose is not defined Too many digital visitors; few residents No proven first-mover effect, more Qs than As
- 19. Management = What’s in it for them? Lack of time leads to Catch 22 Facilitators must educate – up as well as down
- 20. Identify your focus area, develop content strategy Set up your platform and channels Become a curator, start sharing Track, improve, expand, experiment - iterate
- 21. No networking culture, no innovation culture! Direction, training, time are key for success!
- 22. Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!