Here are some slides from a seminar I did recently on the power of networks. It was aimed at people's individual personal development but exactly the same approach applies to company business development and you are selling yourself for a large part of the process before you get on to talking about whatever you're going to do for someone.
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Power of Networks by Steffan Aquarone
1. The Power of Networks
4 September 2013
Steffan Aquarone
2. Who is this man?
Steffan Aquarone is a UK entrepreneur in
the film and technology sectors. His projects
involve collaboration between large groups
of people with a common interest.
...a leading online marketing expert,
technology entrepreneur and international
speaker.
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3. Making Things Happen
Careful, strategic use of networks will increase your
likelihood of meeting other dangerously ambitious
people, and in turn increase the likelihood of your
finding your wildest aspirations can become reality.
Networks are also pretty good for selling, hiring and
finding out what’s going on.
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7. Tortoise in Love
Tortoise in Love is a full length Romantic Comedy feature
It’s a cross between Calendar Girls and The Full Monty
It’s a feelgood, family-friendly film
The film was made by (almost) the entire village of Kingston
Bagpuize in Oxfordshire
It’s already been sold to Australia and New Zealand
Released in cinemas in the UK in July
Out on DVD on Monday
9. The Village that Made the Film
500 villagers came together to make the film
They paid for it, produced it and a few even acted in it
Script by bestselling humorous writer Guy Browning
Director of Photography award winning Balazs Bolygo
Film has been edited by BAFTA winning editor Beverley Mills
Ed Vaizey, culture minister, plays himself (quite well)
Preview screenings have been overwhelmingly positive
The media absolutely love the story ...
11. Tractors in Leicester Square
Leicester Square reopened in May 2012
Tortoise in Love was the first film to premiere in the new
Leicester Square
This was the fairy tale ending to the production story
The whole village traveled to London
Local farmers in DJs drove tractors up to the red carpet
The media coverage was intense
12. “We want to follow this story all the
way. It’s an amazing fairy tale and
they’re few and far between.”
Sky News
Sky News
13. The Moral of the Story
Networks can have huge multiplier effects: village
community, W.I., Westminster Council
Use your energy and enthusiasm to tap into and
mobilise other people’s networks
Do a good thing in a good way and people will want
to help you
15. Personal network audit
Online social media
Professional - within work
Professional - outside of work
Personal - family
Personal - leisure
Personal - education
Geographic
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16. Example
Business specialism - Producers Forum
Business generalism - LinkedIN
Geographic - Birmingham Meetups, Residents Group
Education - Norwich School, Warwick University
Personal - Quakers
Political - Local Party, Regional Conference, National
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19. What this tool gives you:
A live, up to date public CV with references
Dominance in search engines for your name
The ability to maintain a network actively
Search powers across your networks’ networks
Direct, targeted messages to people you don’t even know
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23. Outbound marketing requirement
Enterprise Software as a Service
Targeting decision-makers in big businesses
Identified retail and legal and professional as profitable
target sectors
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32. Top Tips
Secure your user name across the board
Choose which profiles you’re going to use and maintain -
even if it’s just 1
Get to 90%+ complete on Linkedin
Connect with your colleagues, clients and regular contacts
Keep your profile up to date
Add new people when you meet them
Make new connections by setting the criteria, being
organised, and being selectiveMaintain your personal brand
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