1. Social Media and
Learning
Learn@Work Week – Sept 20, 2012
Stella Lee
Blended Learning Leader, Global Learning Team
Golder Associates, Inc., Canada
iCore Researcher, SCIS, Athabasca University
Photo credit: http://www.flickr.com/photos/adoyle/6953976455/
2. Today’s outline
• Social Media Trends and Usage
• Implications for Learning
• Foster a Dynamic Social Learning Space
•Q & A
3. What is Social Media?
Photo credit: http://i1064.photobucket.com/albums/u371/elizabethcornelius18/1207-social-media.gif
4. Wikipedia’s definition
• Social media includes web-based and mobile
based technologies which are used to turn
communication into interactive dialogue among
organizations, communities, and individuals.
5. Two ways of looking at it
1.systems - e.g. Flickr,YouTube, del.icio.us
2. technological approaches - e.g. collaborative filtering,
recommender, shared tagging
6. Social Media Trends and Usage
Photo credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/c
7. Social media trends
and usage
• Canada has the world’s highest social networking penetration
- 49.3% or over 17 million (2011)
• 47% of Canadians use Twitter (18% of all Twitter accounts)
• 58% have blogs
Source: http://www.webfuel.ca/canada-social-media-statistics-2011
/
8. • In 2011, 50% of online Canadians visited a social media site at
least once a week
• 35% visited every day
• 18-34 years old heaviest users, over 50 years old are also
heavy users (over 40%)
• daily access to email declined 28%
Source: http://www.webfuel.ca/canada-social-media-statistics-2011
/
9. source: comscore’s December 2011 report:
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking
16. A “DIY” model
• A lot more amateurish effort (Shirky, 2008)
• It is scattered all over, many overlapping effort
• It is organic/self-organizing
• A sub-culture movement (not officially supported by
institutions)
17. Foster a dynamic social learning space
Photo credit: http://www.flickr.com/photos/aaronknox/5237937436/
24. From then to now
Then Now
Formal Learning Space Informal Learning Space
Mass Learning Personalized Learning
Competitive Collaborative
Restricted & Constructed Creative & Extended
Instruction Personal Author & Innovator
Content Knowledge & Understanding
25. Social learning is
evolving fast
• Not sure of the tools to use
• Social platform new and changing every day
• How to measure?
• Netiquette
31. It’s no longer all about how much you know...
It’s about how well you can learn.
Photo credit: http://www.flickr.com/photos/56155476@N08/6660036695/sizes/l/in/photostream/
32. Start learning…
• A new framework for supporting learning and performance in the social workplace
• Internet Time Alliance Blog (with a social learning focus)
• Why education needs social media
• Social Learning Blog
• 100+ examples of use of social media in learning
how many of you use social media in your personal life? How many use for work and professional development?
There are over 30 definitions of social media. It scales well, gaining strengths from large numbers, bottom-up control rather than top-down. http://heidicohen.com/social-media-definition/
In Canada, just about any organizations and companies have some sort of presence on social media. As a nation, we are highly connected and fairly social online.
The average social media user age is 37 years old. 55+ is the fastest growing group.
had 160,000 students signed up. Two-thirds from outside the US.
How does it help education? Level the playing field, costs nothing (well, almost!) and it has a broader/different reach. We can talk to each other directly - huge for virtual workplace, distance learning.
Most activities are social - the way we currently design e-learning doesn’t take that into consideration
not a huge uptake - not officially supported, it has grown organically, not fully understand what it is for, people are careful to post only work-related comments. We have just reached 1000 users.
Include members to share/connect, allow self-organization and control (open vs. closed groups)
