Pay-per-Click in a Nutshell

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Training on AdWords given to HEC-ULg's Digital Marketing session. This session was given for Dr Céline Brandt to a Saturday morning class in Liege, Belgium.

Marketing

What’s Pay-per-Click
⇒This Document is available in Printable HD format on
http://catc.biz/canvas

Why Search Engine Ads?
● Acquire new
customers fast
● Target people with
symptoms
● Target people with
clear interest

Learn by yourself first
before hiring an agency

AdWords Techniques
⇒ Keyword Planning
⇒ Building Traffic
⇒ Optimizing top keywords (Peel & Stick)

Exploiting top Keywords
Building a User Journey from identified
keywords

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