1. THE CYBERLIONS
You probably saw everything before already.
Because almost all 3.400 cases got
international press coverage
without spending a euro on media,
reaching millions of people around the world.
FAMOUS
4. seamless integration of technology
through the line campaign, with digital at its core
realtime + strong idea = impactful
smart use of social (timing)
socially relevant
FAMOUS
19. “We built an immersive 3D experience.”
Of course you f*cking did. That’s what it’s f*cking made for.
New tech is good, but surprise with the use of it. Or stay out.
FAMOUS