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THE CYBERLIONS
You probably saw everything before already.
Because almost all 3.400 cases got
international press coverage
without spending a euro on media,
reaching millions of people around the world.
FAMOUS
Jonathan Detavernier - Cyber
Jonathan Detavernier - Cyber
seamless integration of technology
through the line campaign, with digital at its core
realtime + strong idea = impactful
smart use of social (timing)
socially relevant
FAMOUS
Jonathan Detavernier - Cyber
FAMOUS
simple idea
great craft
- great storytelling
- great sound
- great film
- great technology
FAMOUS
Jonathan Detavernier - Cyber
FAMOUS
great product demonstration
the power of ‘cyber’
ads value (for many people)
FAMOUS
Jonathan Detavernier - Cyber
Jonathan Detavernier - Cyber
great productdemonstration
communication through service
not a one-off, they say
FAMOUS
FAMOUS
What we looked out for.
FAMOUS
Things jurymembers say.
FAMOUS
How the f*ck is this cyber?
Be clear about it. Or stay out.
FAMOUS
What’s the f*cking use case?
never maybe
FAMOUS
“We built an immersive 3D experience.”
Of course you f*cking did. That’s what it’s f*cking made for.
New tech is good, but surprise with the use of it. Or stay out.
FAMOUS
Another f*cking non-skippable!
Yes, use existing concepts. But make it better. Craft!
FAMOUS
How f*cking many do you still have?
The casemovie… why not try some humor.
FAMOUS
Jonathan Detavernier - Cyber
F*ck dude. You’re like the guy in the casemovie.
Charm the judges.
FAMOUS
FAMOUS

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Jonathan Detavernier - Cyber