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Melwin Koopmans - PR
2.
PR INCREASINGLY POWERFUL 2013
30% 2015 > 50% 3/7 Grand Prix
3.
THE WAY OF
THE JURY 2000 entries 79 Awards
4.
THE JURY’S CRITERIA Creativity Earned
trust Was PR the hero? Measurable effect Why did it matter?
5.
TRENDS & THOUGHTS Compete
with NGO Social experiments
6.
GRAND PRIX always #likeagirl MSL
group
Notes de l'éditeur
It’s all about content Content is true, unique and about innovation Ideas that create WOM Define, tack and measure influence The people, not the tools
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