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Melwin Koopmans - PR
PR INCREASINGLY POWERFUL
2013 30%
2015 > 50%
3/7 Grand Prix
THE WAY OF THE JURY
2000 entries
79 Awards
THE JURY’S CRITERIA
Creativity
Earned trust
Was PR the hero?
Measurable effect
Why did it matter?
TRENDS & THOUGHTS
Compete with NGO
Social experiments
GRAND PRIX
always #likeagirl
MSL group
Melwin Koopmans - PR
Melwin Koopmans - PR

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Melwin Koopmans - PR

Notes de l'éditeur

  1. It’s all about content Content is true, unique and about innovation Ideas that create WOM Define, tack and measure influence The people, not the tools