Social Media Marketing - National Value Added Ag Conf - McCratic presentation

2. BEYOURSELF First, know your brand identity. Be truthful about who you really are and then own it. Gigglesnorts and all. @evolvedmommy Monday, May 20, 13

3. BEWARETHE GURU • I follow sparkly objects • Gurus & experts • Share the love • Scratching the surface (Disclaimer) @evolvedmommy Monday, May 20, 13

4. STICK WITHTHE WINNERS You can’t do it all, so do what works. @evolvedmommy Monday, May 20, 13

5. It doesn’t matter whether you want to grow traffic to your blog, find your audience or convert your readers into buyers, social media can be a powerful tool. We’ll talk about which channels accomplish what; who’s doing it right and how to copy them; and what you can do right now to reach your goals fastest. Goal Channels Champion Action Find your audience Twitter YouTube @Tykerman1 Taco Bell The Wine Library # search watch competitors Increase traffic to your blog/website Content & SEO Facebook Pinterest Twitter Fresh Eggs Daily The SmallThings Blog Add images to every post Pin & Facebook your content Convert your readers Facebook Google Ads Email marketing CountryOutfitter Try an ad on Facebook or Google Send an email Lofty Goals Monday, May 20, 13

6. FARM BLOGS Your blog - uniquely you Community/Relevant blogs - SEO, PR & awareness Monday, May 20, 13

7. TWITTER Monday, May 20, 13

8. FACEBOOK • EdgeRank • Determines how many of your fans see your posts • Read great (and brief) explanations here, here and here. • From unhappy customer to brand ambassador • Be True • If your audience came to you as a brand with a good understanding of who you are and decided to like you anyway, then they want what you have to offer. So give it to them. • No fuzzy kitties (Ex: CountryOutﬁtter) Monday, May 20, 13

9. IMAGES. Monday, May 20, 13

10. VS. Monday, May 20, 13

11. FACEBOOK • Images • Short captions • 1-2 lines NO MORE • Ask a simple, one-word-answer question • Know your personality and let it show through • More Images • 403x403 or 843x403 - Recent, and very important lesson • Dimensions infographic • Try Photoshop Elements (It’s like Photoshop light) • Post image w/ link in caption vs. posting link Monday, May 20, 13

12. vs. @evolvedmommy Seriously. Images. Monday, May 20, 13

13. PINTEREST • Watermark your images • 554px • Infographic (clickable) • Edit the link • Follow & comment • Community boards Monday, May 20, 13

14. OFFENSEVS. DEFENSE You will make mistakes, but worse things could happen Monday, May 20, 13

15. RESOURCES • Therapy • Google. Just Google. • Laura K Roeder “The Dash” • Twitter (hashtags & lists) • Let’s talk about Eazy E & #NWA • Ask your community for tips • Seth Godin • Facebook Groups • Competitors - watch what they are doing, then do it better • Hire it out. Let’s talk. I can connect you. Monday, May 20, 13

16. Q&A Thank you! Stephanie McCratic stephaniemccratic@mac.com @evolvedmommy evolvedmommy.com evolvedbrand.com Monday, May 20, 13

Social Media Marketing - National Value Added Ag Conf - McCratic presentation

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