Pcma intl sales 1:12

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International Trade Information, Inc.

Seminar given on 1/12/12 at PCMA 2012 in San Diego, CA. Subject: Attracting International Exhibitors to Your Show

Business

Strategies for Attracting International Exhibitors - from Home PCMA San Diego, CA January 9. 2012 Stephanie Selesnick, CEM International Trade Information, Inc. Stephanie@ intltradeinfo .com @StephSelesnick, #pcma12

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What is YOUR international knowledge level? (a pop quiz!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Job Titles, Positions and Status: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differences: Exhibition Basics Celsius Fahrenheit Square Meters (9m2) Square Feet (100 sq. ft) A Stand A Booth Decorator, No GSC General Service Contractor Freight Forwarders Provide Material Handling-Drayage No Unions Unions Hard Wall/Shell Scheme Pipe & Drape (Canada too) Rest of the World US

Differences: Cultural Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differences: Cultural Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Anatomy of a Country Pavilion Sale: ,[object Object],[object Object],[object Object]

Build Excitement Around Your Event ,[object Object],[object Object],[object Object]

Selling Pavilions ,[object Object],[object Object],[object Object],[object Object]

Selling Pavilions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Prospecting - Foreign Gov’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object]

Answers to the Quiz: True/False ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Answers to the Quiz: True/False ,[object Object],[object Object],[object Object],[object Object]

Attracting International Exhibitors to Your Show Stephanie Selesnick, CEM International Trade Information, Inc. [email_address] @StephSelesnick Tel:+1.818.591.2255

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Pcma intl sales 1:12

1. Strategies for Attracting International Exhibitors - from Home PCMA San Diego, CA January 9. 2012 Stephanie Selesnick, CEM International Trade Information, Inc. Stephanie@ intltradeinfo .com @StephSelesnick, #pcma12

5. Hard Wall Scheme

6. Differences: Exhibition Basics Celsius Fahrenheit Square Meters (9m2) Square Feet (100 sq. ft) A Stand A Booth Decorator, No GSC General Service Contractor Freight Forwarders Provide Material Handling-Drayage No Unions Unions Hard Wall/Shell Scheme Pipe & Drape (Canada too) Rest of the World US

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17. Attracting International Exhibitors to Your Show Stephanie Selesnick, CEM International Trade Information, Inc. [email_address] @StephSelesnick Tel:+1.818.591.2255

Pcma intl sales 1:12

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