The document discusses the evolving mobile workforce and how work is becoming location agnostic. Some key points include: - Mobility and cloud services have allowed workers to work from anywhere using various devices. However, this also brings security and productivity concerns. - There are different types of mobile workers with varying needs in terms of software, security services, and data management requirements. Integrating data across devices and locations is challenging. - Technology can help boost employee productivity but also risks blurring the boundary between work and personal life. Employers must find the right tools to empower their mobile workforce while addressing concerns around distraction and work-life balance.

1. @stephenjatdell
Mobile Persona
A study on the mobile worker/user
Stephen Jio – Dell
Dublin City University - 1 December, 2015

2. @stephenjatdell
Good Afternoon!

3. @stephenjatdell
2 billion
active Social
Media account
(not unique
users).*
The user’s world is becoming more mobile.
consumption of content has shifted to handheld devices
1.7billion
number of Social
Media accounts
accessing via
mobile.*
3.6 billion
unique Mobile users.*
39%
percentage of
broadband
mobile
connections.*
3 billion
active Global
Internet users.*
*Source: We Are Social - 2015

4. @stephenjatdell
79%
of overall
internet traffic
will be video by
2018 (High Q, 2015).
The user’s world will continue to evolve.
mobility devices will manage our lives (if they aren’t already doing that now!)
4 billion
4G subscriptions by
2021 and 150 million
5G.*
10 fold
mobile data usage to
increase by 2021
(tablets 7 fold).*
50 trillion
GBs of data by 2020
through IOT (IDC, 2015).
1 trillion
Music streaming
plays in 2015…
…so far (Next Big
Sound, 2015)
*Source: Ericsson- 2015

5. @stephenjatdell
• 4,764 interviews
• 12 countries
• Developed nations
• Emerging nations
• Data loss
• Physical/mental health
• Unsecure environment
• Technology
• Work environment
• Work/life balance
• Productivity
• Interaction
Global View Behavior Concerns
Evolving workforce research
methodology

6. @stephenjatdell
Key takeaways.
To be productive,
employees will
use whatever
device best
meets their
needs.
Employers need
to empower
employees with
the right
technology.
BYOD takes some
pressure off IT,
but brings along
a whole new set
of concerns.
Employees work
best in different
locations based
on personal
preferences.
Companies who
don’t invest in
update
technology risk
loss of
productivity.
technology is a full-time partner for employees and productivity.

7. @stephenjatdell
The user’s work world is becoming location agnostic.
...the only place you’ll find people working 9 to 5 is in Dolly Parton’s song .
5 hrs
working from
home.
50%
of employees
check work
email or take
work calls
after business
hours.
6 hrs
Employees spend an
average of 2 hours
working in public
places and 4hours at
an external location.
78%
Employees working
in highly regulated
industries report the
highest usage of free
file-sharing services.
59%
less office space
per employee
than 10 years
ago.

8. @stephenjatdell
Desk Centric Corridor Warrior On-the-Go Pro Mobile Specialized Use
!
Someone who is
working at their own
desk more than 50%
of the time.
Someone working away
from their own desk
more than 50% of the
time, going from
meeting to meeting
and/or working from
multiple locations, but
within the company
building(s)/campus(s).
Someone who works
more than 50% of
the time away from
the office, traveling
and going to off-site
meetings.
Someone working full-
time (at least 30 hours
per week) outside of
the company/campus,
e.g. from home or
another location.
Sometimes called
vertical uses, we call
them mission-critical.
This is someone who
uses technology in
non-traditional or
extreme environments.
Dell has FIVE proprietary user personas.

9. @stephenjatdell
Mobile worker -the blurring line between work & life.
home office and BYOD are the new Black.
Biggest distractions
www.DollarDojo.com
26%
Fulltime mobile
workers work 50
hours or more a
week.
28%
Want to keep
work and home
totally separate.

10. @stephenjatdell
Mobile Workers – good and bad?
the advantages and disadvantages of working remote
72%
View working
from home as an
extra benefit.
31%
Think that all
employees will
work from home
within their
lifetime.
84%
View working
indicate that
there are others
present in the
house.
16%
Are completely
alone.
3out of 4
Mobile workers
are men.

11. @stephenjatdell
Mobile Worker needs
differ from office workers in priorities
Software
• Antivirus
• Productivity (e.g. MS Office)
• Back-up and recovery
• Encryption
• Cloud storage
• Proprietary required for job-specific tasks
Critical Service
• Remote Support (e.g. Dell Pro Support)
• Extended warranty
• Asset tagging and tracking
• Accidental damage
• Remote access

12. @stephenjatdell
70% • Fragmented
• Proprietary
• Siloes leave holes
• Data-flow restrictive
• Burdensome
• Too general
Mobile worker’s primary concern
data integrity is key.
of data is unstructured, resides
in many places, and is mostly
managed by END USERS.
Using their
own apps
Targeted by
hackers
Using their
own devices
Creating
company data
Because…
Results…

13. @stephenjatdell
The secret to happy employees? Technology.
...and devices
desired?

14. @stephenjatdell
Tablets – evolving to on-the-go productivity devices
The tablet market is changing from a consumption to productivity tool.
35%
Usage amongst
senior
executives.
29%
in emerging
countries,
especially
China.
55%
use tablets as
their primary
touch device in
work.

15. @stephenjatdell
Dell and Innovation

16. @stephenjatdell
Dell’s mobile portfolio.
Venue Android TabletsXPSVenue Windows Tablets
Inspiron 2-in-1 ChromebookRugged Tablets Alienware

17. Thank you
@stephenjatdell