exploring how to sell web content management in an economic downturn and whether its more or less important as a tool to create revenues for an organisation.
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Selling Web Content Management (WCM) in a downturn
1. Selling WCM in the current market climate. Presentation by Steve Williams
2. What is the current UK climate? Fear? Uncertainty? No Money? D&G?
3. Why do customers buy anything ? 1) The ‘good feeling’ they get from the purchase. Customers will only exchange their money for two types of reward; 2) A ‘solution’ to a problem they had, have or will have. In an ideal sale both conditions will be met !