2. Requirements Functional Encourage social and cultural interaction through Culture Cow character. Allow users to ‘feed’ and ‘find’ videos, recipes, stories and pictures for sharing. Gain happiness points through sharing and rating content. Users can request content based upon similar nationality, age or religion. Non Functional

3. Feedback Addressed lack of social communication: lack of ratings system, relevance / success of uploaded content. Religion vaguely discussed: making finding local religious groups part of the future planning, similar to Student Services. Limiting scope for negative social phenomena to occur: removing jokes, negative rating and functionality for moderation of content. Keeping anonymity important to the app: whilst increasing social interaction the app still keeps content and profiles private whilst still allowing users to be moderated.

5. Carlos is Spanish and this is his first time in England. He searches through his university website for help with integration into Bristol social life. He comes across the Culture Cow website and decides to check the url on his iPhone. He registers and then logs into the app. From here he uploads a flickr photo as it is the first logical step on the app. He then searches for photos from other Spanish students and attempts to socialise with them after rating a few of the photos. He feels happier after realising there are other Spanish students in Bristol and hopes that he can meet up with some of them.

8. Introduction of branding

10. The order of the fields matches the user’s mental model of registering

11. Consistency between ‘call to action’ buttons

13. Drop down arrows provide affordance to suggest further options

15. Explanatory text that is succinct.

17. Question incites appropriate response via buttons.

19. Flickr NSID code can be used as an ‘accelerator’.

20. Icons relate to real-world experience; searching and photography.

26. Language and privacy integral to main requirements.

27. Users can edit their profile information.

29. Completed using wifi connection and iPhone 4.

31. Incorporate good Android design principles

32. Research Android applications

33. Experience with Android systems

34. Competitor analysis

35. Approach helped futher design decisions

36. Will allow for higher usability due to increase in number of devices that can access application

39. Usability criteria included: simplicity, navigation, error-handling, comprehensibility and efficiency.

40. Initially, I worked alone on shaping hi-fidelity prototypes from lo-fi examples.Developing hi-fidelity prototypes alone neglected a balanced view. Attention-to-detail ensured design guidelines were followed. Designing for the iPhone format without considering development platform implications. Efficient hi-fi process on Photoshop with elements altered to suit screen estate. . Compromising original lo-fi design patterns to fit JQuery Mobile conventions. Familiarity with Culture Cow requirements built on successful lo-fi iterations.

41. Team Communication Helped to ensure version control. Faster team communication and development. Login restrictions to development area. Harder to translate paper based design. Facebook used for group communication. Wordpress blog used to host research and develop ideas. Development area used to prototype App ideas.

42. Evaluation Difficult to integrate and maintain anonymity whilst providing communication between users. Jquery Mobile (in alpha stage) limited prototype opportunities. Compromised interaction ideas. Difficult to ensure user comprehension with technical aspects. App options were limited, lacked social awareness, taking away from the user experience. Design principles carefully considered, and user flow is simple. Could integrate well with student services and local religious groups: could boost user base and support. App has potential, and the idea has never been fully explored, with regards to International student support. Branding and overall feel is professional.

44. Develop as a native app for specific systems and devices

45. Develop a closer working relationship with student services to ensure optimal sustainibility and inclusiveness

46. Enable linking between local religious groups and Culture Cow users.

47. Further user testing and usability promotion using incremental changes

48. A communication system between users such as a chat or group-based collaboration

49. Further integration with emergent Web 2.0 technologies.