Make your event more attractive and valuable to brand partners and sponsors.

1. INTEGRATED
TECHNOLOGY
SOLUTIONS
FOR
ENHANCED
AUDIENCE
ENGAGEMENT
Brand Partnerships Toolkit
Empowering
event
organisers
to
deliver
greater
value
to
brand
partners
and
increase
revenue

2. Brand
Partnerships
Toolkit
©
Intelligent
Venue
Solutions
2010-­‐2014
www.intelligentvenues.com
Introduction
Intelligent Venue Solutions is leading the way in the delivery of connected live event
technology from access control and event management solutions to cashless
payment services and audience engagement tools.
Our audience engagement technology offers event owners a
powerful competitive advantage in securing sponsorship income,
whilst presenting additional revenue opportunities for the event.
Our technology has powered groundbreaking activations for brands including:
Our
solutions
will
make
your
event
more
attractive
to
brand
partners:
√ By offering something brands have never had before, but long dreamed about:
a measurable return on their investment, with detailed analytic reports, plus an
intelligent understanding of the event environment and audience
√ By extending your brand partners’ audience engagement period to create a
fully connected campaign running before, during and after the event
√ By amplifying their reach far beyond the ticketed audience to include its online
social group, creating a connected audience of millions
√ By providing ‘wow factor’ engagement opportunities that bring brand and
audience much closer whilst providing enhanced experiences for your
customers
√ By facilitating unique and entertaining content creation and delivery
√ By allowing your brand partners to associate with an innovative event at the
forefront of the market, and to gain additional publicity by adopting the latest
trends in live consumer engagement

3. Brand
Partnerships
Toolkit
©
Intelligent
Venue
Solutions
2010-­‐2014
www.intelligentvenues.com
> Capture
IVS Technology bridges the gap between the real and digital worlds, creating a
new dimension of audience engagement possibilities. It all begins with registration,
which creates the communication channel with the end-user.
Registration
Apps
√ A white labelled online facility for the event or brand used to capture
customer data and create an engagement activation channel
√ Can be hosted on the event or brand’s website or mobile app to capture
registrations before the event, or used on a tablet (or unattended kisok) for
on-site data capture
√ Can capture data automatically using Social Login (where the user logs in
using their Facebook or Twitter credentials) or by manual user entry
√ Can also capture user permissions for future communications (via email
and social media – such as automated Facebook status updates)
√ Collected data can be mapped to a user’s wristband for on-site interaction
(such as content delivery, gamification, competition entry, Facebook
posting, etc.)
Increase
your
event’s
sponsorship
revenues
beyond
just
branding
rights
As
well
as
being
able
to
offer
more
lucrative
propositions
to
sponsors,
our
solutions
can
be
white-­‐labelled
and
sold
directly,
allowing
the
event
to
gain
from
the
activation
budgets
as
well
as
the
rights
budgets
of
those
partners.

4. Brand
Partnerships
Toolkit
©
Intelligent
Venue
Solutions
2010-­‐2014
www.intelligentvenues.com
> Engage
IVS offers a variety of new and innovative touch-points through which brands and
events can connect directly to festival-goers during the event and provide an
enhanced experience to attendees.
The audience engagement possibilities from this technology are limited only by the
imagination. This document outlines some of the solutions we have delivered to
date to create powerful, pioneering activations for the brands we work with, and
we are always excited at the prospect of developing new concepts with our clients.
Tap
To
Like
This is simply a device that will read a
user’s barcode or RFID wristband (or
other form factor) and trigger a
communication between the brand partner
and the user.
These communications can include:
√ Instant data capture for the brand
√ An automated Facebook check-in
or status update posted to the
user’s Wall
√ Content delivered to the user via
email, such as a music track, video
or information
√ The user being entered into a prize
draw or instant win competition
Gamification
By linking a series of Tap To Like points in a set or
random order, brand partners can offer challenges
and rewards to influence attendee behaviour and
movement, promote messages and to deliver a
fun, interactive customer experience that builds
audience affinity for the brand.

5. Brand
Partnerships
Toolkit
©
Intelligent
Venue
Solutions
2010-­‐2014
www.intelligentvenues.com
Social
PhotoBooth
IVS has developed a groundbreaking
photo sharing system for use at live
events which provides an instant branded
print and a digital copy that can be
automatically broadcast to the user’s
social network of choice or email
address.
√ Fixed (booth or kiosk) or mobile
(handheld) solutions available
√ Customer can browse and
approve their favourite shot
√ Instant, branded paper print using
mobile Polaroid printer
√ Integrates with the user’s
Facebook or Instagram account
√ Supports multiple friend tagging
Electronic
Questionnaire
Fixed or mobile interface presents user with a series of multiple choice questions.
√ Responses can be linked to a Wristband ID
for additional data capture and reward
redemption
√ Ideal for placing in queuing environments
where people are waiting
√ Response data can be aggregated to
create valuable market research
√ Users can be given rewards redeemable
on-site
√ Can be connected to the user’s Facebook
account

6. Brand
Partnerships
Toolkit
©
Intelligent
Venue
Solutions
2010-­‐2014
www.intelligentvenues.com
Interactive
Table/
Seat
Finder
√ A fun, interactive display system that
helps customers locate their seat or
table at an event, in a user-friendly
way
√ Users simply tap their RFID
wristband, ticket or card to use the
device
√ Can be configured to present a
personalised message or greeting to
the user via the screen or sent as an
email
√ Supports Facebook Connect
√ As used at the UEFA Champions
League Final, The Mercury Prize,
the UK and European Festival
Awards
Smart
Cloakroom
√ Enables users to store their valuables at
your event with the use of RFID, QR
codes or Bar Codes
√ Checked-in items are linked to the user’s
ticket or wristband, eliminating the
chances of lost cloakroom stubs or fraud
√ Supports events of any scale from a small
indoor networking gathering to a major
outdoor music festival
√ Supports Facebook Connect
External
Engagement/
Redemption
IVS technology now allows brands and events to extend their audience
engagement beyond the event itself and into the wider retail environment.
√ For example, attendees could receive an email containing a QR code which
they can present in a high street shop to redeem a gift or special offer
√ Alternatively, they could scan their festival wristband in the shop

7. Brand
Partnerships
Toolkit
©
Intelligent
Venue
Solutions
2010-­‐2014
www.intelligentvenues.com
> Amplify
As well as improving customer experience, interactions with any of the above
touch-points can trigger digital communications between the user and the event or
brand partner with valuable, powerful consequences for brand amplification.
IVS offers the capability to link a user’s wristband or ticket to their Facebook
account to create a whole new dimension of powerful engagement possibilities
that can significantly increase the reach and value of any associated brand
activation.
Our experience shows that each Facebook broadcast triggered
by an on-site user engagement at a music festival reaches an
average of 476 Facebook viewers (friends and friends-of-friends).
Enables interaction with any of the above engagement solutions to trigger:
√ Instant, rich data capture (one click can
provide name, D.O.B., location,
occupation, likes and interests for the
user and all of their connected friends)
√ Status update with branded link to event
and/or brand and messaging
√ Locational check-in
√ Photo upload (via PhotoBooth solution)

8. Brand
Partnerships
Toolkit
©
Intelligent
Venue
Solutions
2010-­‐2014
www.intelligentvenues.com
User-­‐Activated
Content
Delivery
When a user interacts with one of the
above touch-points, content can be
automatically sent to them via email.
This content can be personalised
according to data on their wristband
profile (such as age, Facebook likes,
address, etc.)
It could also vary according to other
factors such as time of day, act on-stage, conference session in progress, etc.
It’s a great way to remind visitors of all the experiences they had, connecting them
to more information so they can continue their relationship with the brands,
attractions or acts that they discovered at the event.
Content could include:
√ Information (eg. about the event, brand partner, performing artist or a
conference session)
√ A free music track or video
√ An e-voucher which can be redeemed onsite (via smartphone) or outside
the event in-store
Competition
Entry
Interaction with a touch-point device generates a competition entry.
Can be configured for instant-win
redemption or scheduled prize-draw entry.
Examples could include:
√ “Tap To Like for your chance to win
an iPad mini”
√ “Check an item in at the cloakroom
for a chance to win a free drink”
√ “Use our smart seat-finder – all even
numbered seats win an instant
special offer”
√ “Print this email and take it to your
local Carphone World to get your
free festival-branded smartphone
case”

9. Brand
Partnerships
Toolkit
©
Intelligent
Venue
Solutions
2010-­‐2014
www.intelligentvenues.com
New
Event
Sponsorship
Opportunities
As well as enhancing third party brand activations, IVS technology helps event
owners to create valuable new sponsorship rights for their brand partners in order
to cover certain production costs or just generate new income streams.
Examples could include:
Sponsored
Media
Area:
a. All accredited media are given RFID or barcode wristbands.
b. On first entry to the press area, they receive a personalised email
communication delivered by the brand partner welcoming them on-site
and providing key information (WI-FI passwords, site map, event guide)
c. ‘Tap To Like’ points in the press cabin trigger further emails which could
contain a biog and official photos of the act currently on-stage
d. The brand partner could give entitlements to all (or specific) users such
as free drinks or food items loaded to their wristband
Cup
Collectors
or
Litter
Picker
Rewards:
a. Event-goers can earn points by returning beer cups or litter bags,
enabling partner brands to be associated in a proactive and innovative
way with social and environmental suitability
b. On delivery to a return-point, their barcode or RFID wristband is
scanned and an appropriate number of points is loaded, according to
the quantity they have brought
c. Accrued points can be redeemed as cash, credits, drinks, food or other
gifts supplied by the brand partner inside or even outside the event
d. This could easily be adapted to reward people carrying tents off-site at
the end of a festival
Smart
Pre-­‐Order
Facility:
a. Goods or services purchased online or in-store outside of the event can
be collected inside the event – ideal for bulky goods like beer cases and
tents
b. At the point of purchase, customers are given a receipt containing a
barcode which can be brought on-site to the collection point
c. Alternatively, the item can be credited to their event ticket or wristband
(by barcode or RFID)
d. The customer has their receipt, wristband or ticket scanned at the
collection point to redeem their order

10. Brand
Partnerships
Toolkit
©
Intelligent
Venue
Solutions
2010-­‐2014
www.intelligentvenues.com
About
Intelligent
Venue
Solutions
Intelligent Venue Solutions (IVS) is the UK’s leading provider of integrated
access, payments and experiential solutions, with an unrivalled track record of
successful deployments for events and brands in both fixed and greenfield
environments.
Back in 2012 we delivered the UK’s first cashless festival activation (for The Isle
Of Wight in 2012, in collaboration with MasterCard and Vodafone) and the first
integrated access, payments and experiential solution using RFID (at Wireless in
Hyde Park with Barclaycard and Live Nation).
2013 then saw a wide-scale roll-out of our systems at music festivals including
Glastonbury, V Festival, T In The Park, Download, The Isle Of Wight Festival,
Hard Rock Calling, Barclaycard British Summer Time at Hyde Park, Yahoo!
Wireless, BBC Proms in Hyde Park, Cornbury, Snowbombing, WOMAD and
Galtres Parklands Festival.… plus sporting events including The UEFA
Champions League Final at Wembley, Goodwood Festival of Speed,
Goodwood Revival, The Ashes and The Open Championship.
We are committed to delivering the most cost-effective and robust solutions
available in the marketplace, optimised for high capacity outdoor events.
As well as RFID, our technology works with barcode wristbands (a fraction of the
cost of RFID ones) and mobile devices and we are able to provide IP-based credit
and debit card payment acceptance with market-leading transaction speeds.
We have developed powerful partnerships in the banking world, which enable us
to offer the fastest, most secure and reliable cashless payment acceptance
solution out there, with the lowest transaction rates for our clients.