SlideShare a Scribd company logo
1 of 38
What I Have Learned So Far in the 21st Century Steve Krug Voices That Matter: Web Design Conference  San Francisco April 29, 2009
© 2001 Steve Krug http://www.thinkgeek.com/tshirts-apparel/unisex/popculture/9f70/?cpg=ab
It’s been nine years ,[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug
People often ask me… ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
#1 ,[object Object],© 2001 Steve Krug
© 2001 Steve Krug
#2 ,[object Object],© 2001 Steve Krug
#3 ,[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug Our family vacation in Paris, April 2006
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug Detail view of my left lung
Public service announcement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug TMI! WTMI!! TMI! No mas!
#4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
[object Object],© 2001 Steve Krug
© 2001 Steve Krug
#5 ,[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
Oh, wait… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
#1 ,[object Object],[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug
#2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
#3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
 
 
© 2001 Steve Krug Original site
© 2001 Steve Krug My redesign to ensure that people see the navigation bar
#4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
#5 ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
#5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
#6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
#7 ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
Thanks for all the fish ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
© 2009 Steve Krug

More Related Content

Viewers also liked

10 Usability Lessons From Steve Krug’S Don’T Make Me Think
10 Usability Lessons From Steve Krug’S Don’T Make Me Think10 Usability Lessons From Steve Krug’S Don’T Make Me Think
10 Usability Lessons From Steve Krug’S Don’T Make Me ThinkGiuseppe Marino
 
Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)Janice Fraser
 
Interaction South America 2013 / Arne van Oosterom
Interaction South America 2013 / Arne van OosteromInteraction South America 2013 / Arne van Oosterom
Interaction South America 2013 / Arne van OosteromArne van Oosterom
 
Lean Usability
Lean UsabilityLean Usability
Lean Usabilityglusman
 
From Zero to a Million Users - Dropbox and Xobni lessons learned
From Zero to a Million Users - Dropbox and Xobni lessons learnedFrom Zero to a Million Users - Dropbox and Xobni lessons learned
From Zero to a Million Users - Dropbox and Xobni lessons learnedAdam Smith
 
Customer Experience in digital identification
Customer Experience in digital identificationCustomer Experience in digital identification
Customer Experience in digital identificationPieter Baert
 
10 Most Common Misconceptions About User Experience Design
10 Most Common Misconceptions About User Experience Design10 Most Common Misconceptions About User Experience Design
10 Most Common Misconceptions About User Experience DesignWhitney Hess
 
Usability vs. User Experience: What's the difference?
Usability vs. User Experience: What's the difference?Usability vs. User Experience: What's the difference?
Usability vs. User Experience: What's the difference?Domain7
 

Viewers also liked (8)

10 Usability Lessons From Steve Krug’S Don’T Make Me Think
10 Usability Lessons From Steve Krug’S Don’T Make Me Think10 Usability Lessons From Steve Krug’S Don’T Make Me Think
10 Usability Lessons From Steve Krug’S Don’T Make Me Think
 
Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)Lean UX for Design Teams (Crushing the Boulder)
Lean UX for Design Teams (Crushing the Boulder)
 
Interaction South America 2013 / Arne van Oosterom
Interaction South America 2013 / Arne van OosteromInteraction South America 2013 / Arne van Oosterom
Interaction South America 2013 / Arne van Oosterom
 
Lean Usability
Lean UsabilityLean Usability
Lean Usability
 
From Zero to a Million Users - Dropbox and Xobni lessons learned
From Zero to a Million Users - Dropbox and Xobni lessons learnedFrom Zero to a Million Users - Dropbox and Xobni lessons learned
From Zero to a Million Users - Dropbox and Xobni lessons learned
 
Customer Experience in digital identification
Customer Experience in digital identificationCustomer Experience in digital identification
Customer Experience in digital identification
 
10 Most Common Misconceptions About User Experience Design
10 Most Common Misconceptions About User Experience Design10 Most Common Misconceptions About User Experience Design
10 Most Common Misconceptions About User Experience Design
 
Usability vs. User Experience: What's the difference?
Usability vs. User Experience: What's the difference?Usability vs. User Experience: What's the difference?
Usability vs. User Experience: What's the difference?
 

Recently uploaded

What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 

Recently uploaded (20)

What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 

What I've Learned in the 21st Century - Steve Krug