Trump-inspired review of User Experience workflow & career advice for UX students. Cal Poly, SLO, GrC Dpt. 7/7/16

1. Make UX
Great Again

2. Disclaimer
(Not affiliated in any way with Donald Trump)

3. UX is Pretty Great
(But it hasn’t always been)

4. Let’s re-wind 20-years
● Kids loved Power Rangers & Pokémon
● People lined up overnight for a cell phone
● New Star Trek & Independence Day movies
● Olympics... which most people ignored
● A Clinton was elected president

8. Ok, it kind of sucked
But it was new, exciting, and innovation was everywhere.

9. Let’s not make 2016
Like 1996.

10. 2016 is another inflection point
● Mobile use has overtaken desktop
● Location-aware services are mainstream
● Everyone is a content-creator
● Design is being analyzed & quantified
● VR is a UX event horizon

11. UX is better in 2016

12. Deeper Understanding of User Needs
● Personas & Journey Maps
● Balsamiq for wireframes
● Sketch and Photoshop* (us older folks)
● Invision for interactive prototypes
● Optimizely, Heap, and Google Analytics

19. UX is Results Oriented

20. Show Your Work
● Define your audience (personas)
● Research interaction context - how & when
● Understand & empathize with your users
● Set objective metrics to evaluate success
● Clearly communicate with stakeholders

21. Sometimes it pays
to be a little wild.

25. Build a Wall!

26. Separate your business
from the competition.

27. UX focus is the difference
● Marketing driven - why are we special?
● Development driven - does everything work?
● Product driven - what are our features?
● UX driven - what do our customers need?

29. UX triggers emotional responses
● Loss aversion = threat we must reduce
● Incentives = advantage we desire
● Stress accumulates over time
● Too much stress triggers panic

30. UX failures compound
Success is often invisible

32. Most people think small,
because most people are
afraid of making decisions.

33. UX Professionals Create Momentum
● Identify opportunities for improvement
● Research partners and competitors
● Present options and recommend actions
● Request, incorporate, and credit feedback
● Share credit for positive results

34. UX Professionals Fail Forward
● We learn more from failure than success
● Cultivate an “always testing” culture
● Quantify and document your results
● 5% to 8% is actually a 38% improvement
● Do not blame team members for failure

35. Google uses a HEART metaphor
● Happiness: User attitudes & satisfaction
● Engagement: Actions of individual users
● Adoption: Use of a new product or feature
● Retention: Repeat users. Loss = churn rate
● Task success: time to complete / error rate

38. If you don’t tell people
about your success, they
probably won’t know about it.

39. Give Yourself Credit for UX Wins
● Get input early from key team members
● Share credit and build consensus
● Be decisive and confident in meetings
● Use positive language, focus on solutions
● Your review is based on your contributions

41. So how can you help
Make UX Great Again?

42. Work Smart. Think Yuge.
● Champion the UX process - it really works
● Leverage success and failure - keep moving
● Get opinions from experts - “the best people”
● Rock the boat - be a little outrageous
● Avoid pre-shredded cheese (i.e. Bootstrap)

43. It’s gonna be great!
Steve Noone
stevenoone@gmail.com
uxceed.comIcons “borrowed” from The Oatmeal