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How advertising communicates some key characteristics of the branding process
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Brands & Ads
1.
Brands and Communications
Objectives
2.
How advertising creates,
build and maintain brands.
3.
4.
Here are some
examples:
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Some branding milestones
16.
Coca Cola invents
Father Christmas
17.
Silk Cut: the
product that does not need to say its name
18.
Benson & Hedges:
the customers’ favourite advertiser
19.
Absolut Vodka: the
best pack shot in the world
20.
Celebrity endorsement:Nike does
it best
21.
Stella, still reassuringly
expensive
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