7. In the UK more people use social networking sites than they do email + the profiles are getting older
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9. We could be seeing the start of exciting new business models transforming sectors
10. And a revolution in some sectors – as advertising moves more and more online
11. New social media models claim - ‘we never produce a flop’ as our customers are designing what they want
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19. The whole world is doing exactly what we are doing too Source: TNS social media survey 2008
20. YOUR customers are leading the revolution Source: TNS social media survey 2008
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22. Your clients are now GLOBAL…you should be joining them If you don’t know where they are or what they are saying, you are powerless to stop brand value being destroyed
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24. A search engine mistakenly places a 2002 bankruptcy story in a broker’s morning stock report UAL share price collapses from $12.50 to $3 on the news
25. Source: BBC News News travels at lightning speed through social media applications Bill Gates releases mosquitoes into the audience at the Technology Entertainment Design awards show last week – within seconds the story is on Twitter and spreads fast to conventional media
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27. Sites most of you already know and use each day This is only a tiny fraction of what is going on each day
29. These are the social media communities you NEED to lasso if you are to thrive
30. Every social media site is a potential ‘corral’ of interest in your company and your corporate reputation Your new job is ‘to feed the horses’ in each corral of social media-driven community interest
32. The new internet ‘gold rush’? Become a top class ‘cowboy’ – and the social media mine will OPEN UP to your company
33. But remember – when - the giants ‘see’ the money we’d better sit up and take notice too
34. Something big may be starting to happen… Known for books, DVD’s etc - it is targeting a generation for whom online buying is automatic
35. Time for a commercial break… Who we are & what we can do for you?
36. Who we are Enterprise Media Group Local Media Group Consumer Media Group
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38. Our value proposition Content Most complete content set for communications analysis Technology Decades of information processing experience and over $20M in investment Expertise Media Consultants provide decision-ready reporting and context to analysis Global Partner Global content, expertise and offices allows us to partner globally