The Solution Marketing Framework www.SolutionMarketingStrategies.com Updated Nov 2015 Please feel free to download, print and share with colleagues.

1. www.SolutionMarketingStrategies.com p1© 2009-2015
Solution Marketing
Frameworks
November, 2015

2. www.SolutionMarketingStrategies.com p2© 2009-2015
Solution Marketing Strategies
Solution Marketing Framework™
Strategy, Metrics
Place
Product
Pro-
motion
Price
Company
Customer,
Pain
Points,
Outcomes
Solution
Access
Education &
Engagement
Value
so·lu·tion
mar·ket·ing
noun sə-ˈlü-shənˈmär-kə-tiŋ
The process of defining, educating
engaging, and providing access
to complete and integrated solutions
that deliver value
by helping customers to solve their
problems.
Based on SIVA model
by Dev & Schultz

3. www.SolutionMarketingStrategies.com p3© 2009-2015
Solution Marketing Strategies
Solution Framework™
Services
Customer,
Pain
Points,
Outcomes
Tech-
nology
User
Experience
Process
Data/Content/
Community
so·lu·tion
noun sə-ˈlü-shən
Business definition:
A complete and integrated offering
that includes everything required to
solve a customer problem.
Solution Marketing Pros
LinkedIn Group
linkedin.com/groups?gid=1826720
SolutionMarketingBlog.com
@SteveRobins
Solution Marketing Resources
Steve Robins
s.robins [at] SolutionMKT [dot] com