Unveiling SOCIO COSMOS: Where Socializing Meets the Stars
Suominen Case Study - Market Research Summit: 6th November 2013
1.
2. 150 year old Finnish company is treading new ground for non-wovens and in
manufacturing, very exciting time and very innovative .
Suominen revised its strategy in 2012 – the goal is that by 2015 they had earned a
reputation as an innovator, a change agent in its market and have an entrepreneurial
spirit
14. Gather Intel
Social Media
Incentives
Online Registrations
Baby & Toddler
Makeup & Beauty Around the House Health & Hygiene
Follow up, segmented, detailed questionnaires
Out & About / Pets