Presentation delivered by Doug Fauth of Southern California Edison on 12/7/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
How to Start a University Recruiting Program from Scratch
1. How to Start a University Recruiting
Program from Scratch
Doug Fauth
University & Campus Relations Manager
Southern California Edison (SCE)
2.
3. AGENDA
1. University Recruitment Philosophy/Charter
2. Historic Background/Key Implications
3. Key Initiatives for University Recruitment
4. Recruitment Strategy
5. Action Items
4. UR Philosophy & Charter
Philosophy
Partnering with Clients
Long vs. Short-Term
Relationships
“High-Tech” or “High
Touch”
Charter
Who’s Responsible?
Programs Offered
Why?
5. Historic Background/Key Implications
Historic Background
New or Old Program
Executive Support
Centralized or
Decentralized
Key Implications
Brand Recognition
Phased Approach
Economic Conditions
6. Key Initiatives
BU/Division Utilization
Marketing &
Communication
Campus Sourcing &
Recruitment
Intern/Co-Op Program
New Grad Program
Diversity & Inclusion
Metrics & Measurements
Budget
On-Boarding
7. University Recruitment Strategy Components
CAMPUS CAMPUS CAMPUS STUDENT BRANDING
RELATIONSHIPS EVENTS TEAMS PROGRAMS ADVERTISING
“Target” Schools Targeted Presentations “Pilot” Program New Grad Fall Recruiting Internal Site
Partnership Programs Classroom Demo’s Alumni Intern/Co-Op Series Social Media
Faculty/Administration Information Sessions Hiring Goals Rotation Programs
Advisory Boards Career Workshops Campus Scorecard Peer Advisor
Student Organizations Diversity & Inclusion Metrics Diversity & Inclusion
HBCU’s On-Campus Interviews Affinity Groups
Metrics Posting Strategy Metrics
8. Action Items
Conduct U&CR initial staff assessment by August 5, 2011.
Assign “Target” schools to U&CR staff by August 26, 2011.
Present 1st draft of U&CR Strategy to Talent Acquisition Manager by September 9,
2011.
Start creating system requirements and templates, as well as “look and feel” of
RecSolu e-Campus Manager software by September 19, 2011.
Develop a 2012 U&CR Operations Budget to include Recruiter Travel, Candidate
Travel, Interview Days, On-Campus recruiting, Intern/Co-Op Programming, Target
Universities, Branding/Advertising, Collateral, Social media and Professional
Memberships by September 30, 2011.
Identify and track metrics and measurements related to U&CR for reporting by
September 30, 2011.
Develop and update web-based candidate/client survey’s by October 7, 2011.
Work with Corporate Communications, Human Resources, Talent Acquisition,
U&CR and outside vendor (TMP) to start creating and developing a new brand by
November 25, 2011.