Steven Tracey Eisenberg has over 20 years of experience in marketing, business development, and creative direction. He owns and operates his own record label, publishing company, and artist management firm. He has helped launch the careers of many artists both in Canada and internationally, including signing and promoting the singer Corneille, whose debut album became the best-selling Francophone R&B album of all time. Eisenberg utilizes innovative strategies across marketing, branding, and social media to achieve commercial success for his clients and projects.

1. STEVEN TRACEY EISENBERG
514 806-7111 steventracey@videotron.ca
SUMMARY
Creative Director and Promotion Specialist, bilingual, with more than 20 years of experience in
the conception and implementation of innovative marketing strategies, in the management and
support of creative teams and in international business development. Recognized for my strong
writing abilities and my connexions with the Youth Culture, I distinguish myself in the
development of a business vision and in the promotion of the organization both on its local and
international markets. As business manager, I use my creativity and my team spirit to
implement, mentor and mobilize multidisciplinary teams to the success.
Main competencies:
 Manage Creative Department  Sustain and coach creativity teams
 Conceive and implement a business vision  Build and bring value to the branding
 Elaborate and supervise Marketing Strategies  Analyse business and marketing results
 Develop the business on International Markets  Possess strong business & artistic network
 Create Marketing & Media Campaigns  Master writing and conception
MAIN ACHIEVEMENTS
MARKETING AND PROMOTION
 Signed, produced and promoted the 21 years old singer/songwriter Corneille whose first
album became the largest selling francophone R & B Album in history thanks to an
innovative marketing and media strategy
 Elaborated strategic and aggressive marketing campaigns, including social media, which
contributed to the gain of Gold and Platinum sales status in Canada and Worldwide for 50
Albums
 Developed an extensive network with radios and oversees promoters so as to set up
tour sponsorships and facilitate the international success of my artists
 Oversaw all the packaging and concepts for both physical and digital releases, which
contributed to build strong branding
.

2. BUSINESS DEVELOPMENT
 Owned and managed successfully a record label (Level Music /Most Music) for more
than 20 years thanks to the set-up of a strong distribution network (Distribution Select),
being one of the largest distributors of the industry in Canada
 Negotiated Publishing deals with Multinational Publishing Companies Worldwide
resulting in record releases in more than 10 Countries
 Launched and/or developed the artistic career of numerous artists on local and
international scales thanks to my abilities to guide them either on artistic, marketing &
branding, Copyright Law, negotiation or publication issues
 Developed and managed a Publishing catalogue of over 500 titles and exploited these
songs in a large variety of projects with TV, Transcription, Synchronization Placements,
Film, Advertising, etc.
WRITING AND CONCEPTION
 Written and place more than 200 of my own songs with international Artists such as
Celine Dion, Technotronic, 2Unlimited and Loverboy
 Co-written and collaborated on many different projects (album, film, tv show, etc.) with
great names of the Music Industry such as Sir Tim Rice, Eddy Marnay and many other
international songwriters
 Conceived, developed and brought to success a large variety of artistic and creative
projects from conception to launch
 Conceived and build strong branding images either of my label or my artists thanks to
my global business sense, my large experiences and vast knowledge of entertainment
contracts.
EMPLOYMENT HISTORY
MOST MUSIC / LEVEL MUSIC / MICHELLE MA BELLE MUSIQUE INC 1990-2014
TRACEY RECORDS 1980-1990
Owner and President
Production of Records / Licensing / Promotion and marketing of all record projects signed to the
label. Publisher – representation of all music copyrights of these same projects Worldwide.

3. International Licensing and oversee marketing for all projects in Europe and rest of World.
 Signed and developed Artist Projects from inception of recording the album to domestic
release (Marketing / Promotion) and responsible for the day to day activities of the
Company.
 Exploitation and Marketing / Promotion of projects in International Markets. Specialized
in Music Publishing and Intellectual Properties contracts as well as establishing
representation through major Publishers in Europe and Asia.
 Developed strong collaborative relationships with program directors from major Radios
in Montreal as well as across Canada.
 Uses online strategies ie YouTube, Facebook, Social Media campaigns etc.
EDUCATION
QUEENS UNIVERSITY: BSc Science and minor in Communications date ???
AWARDS AND PRIZES
 Gold and Platinum Albums as a Producer as well receiving a Diamond Album for sales of
over 1,000,000 copies of Corneille’s first album, “Parce qu’on vient de loin” in France alone.
 Awards from BMI, SOCAN and SACEM as both a songwriter and a Publisher.
 Nominated 3 times for the prestigious Juno Awards in Canada and won once for
Corneille.
 Nominated 2 times at the Victoires de la Musique in France for Corneille, which is the
equivalent of the Grammy Awards in the USA and is viewed by over 100 million people
Worldwide.