Birchbox is a monthly subscription service that sends samples of beauty products to subscribers. It was founded in 2010 by Katia Beauchamp and Hayley Barna to create a new way for people, especially women, to discover products. Birchbox targets people aged 25-35 who love shopping and taking care of themselves. They use content marketing and social media as their main marketing methods, maintaining a large presence on platforms like Facebook, Instagram, Twitter and Pinterest. Their SWOT analysis notes strengths in their clear business plan and defined markets, but weaknesses in small sample sizes and lack of global availability. The presentation concludes with opinions on expanding their product assortment, sample sizes, and advertising spending.