a presentation on launch of a product in the rural market

1. Presentation
of
Rural Market
Faculty incharge:-
Mrs.Radhika Marathe

2. Introduction
• We have decide to launch a service in the rural
market.
• After a lot of thinking we decided to launch computer
training institute in the rural market.
• This is an imaginary company that we have chosen
for the presentation.
2

3. Service for the Launch:-
3

4. ISO
9001:2008
4

5. Reason for
choosing
this
product:

6. Introduction
• MASSS is computer software and hardware training
institute where ability meets excellence.
• From the past 10 years more than ten thousand
students have successfully completed their course
from all of our branches and we have placed more
than 5000 students across Mumbai.
6

7. When we began
• MASSS was formed by five friends 10 years ago in 2002 after we
passed out our Masters degree in Management.
• We decided to educate the young India for a bright future.
• For fulfilling this we came up with MASSS computer training
Centre and our punch line was “where ability meets excellence”.
• We first started at a small rented premise in Dadar(E).
• Later on we purchased a building by the name MASSS
apartments in 2003 which is currently our hed office.
• Within a year we made our presence in various parts of
Mumbai.
• Later on in 2006 we also started expanding in various parts of
Maharashtra.
7

8. Tagline
Where ability
meets success

9. Mumbai
Nagpur
Where we
Kolhapur are located
Pune
Aurangabad
Solapur
Thane
9

10. Courses we
offer:-

11. 11

12. Basic
• Basic 2.0
• Basic 3.0
• Basic 4.0+MSCIT
Software
Software
DTP courses
Programming courses
courses
Only Tally courses Animation course
12

13. Certificate in Basic
Electronics, Computer
Hardware & Office
Tools
Certificate in Client
Operating System Certificate in Network
Support & Networking Administration
Fundamentals
Certified Microsoft
Windows Server 2008 Certified Desktop
and Network Linux Administrator
Administrator
13

14. Founder
members
Hierarchy Chief zonal
manager
Zonal
manager
Branch
manager
Admin
Councilor Faculty
department
14

15. 15

16. Placements
16

17. Life at MASSS
17

18. Why the
launch in
Rural Market

19. Launch of
our service

20. Method of launching it in rural India
Door to
Launch
Invitation door
programme
meetings
20

21. Place
Product 4P’s Price
Promotion
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22. Product

23. Different product for every age group
12-15
15-18
18-21
Others 23

24. Place

25. Mumbai
Places to launch:-
Thane Nagpur
Exteriors
of:-
Solapur Kolhapur
Aurangabad Pune
25

26. 26

27. Promotion

28. How to promote
our product
28

29. Price

30. Discounts
Scholarships
for the
needy
Interest free
EMI
30

31. Education
Scope Expansion
Goodwill
31

32. Difficulties to face
Language
Barrier
Batch timings Typical
mindset
Infrastructure Caste
facilities discrimination 32

33. Future
plans:-
Tie ups with schools to
enhance education.

34. 34