This document describes the toolkit and services provided by Stickyeyes to help solve various digital problems for clients. The strategic consulting service is led by an executive team member and can include activities like defining best practices, identifying opportunities, and benchmarking. Tactical solutions include conversion optimization, analytics implementation and training, attribution modelling, and resourcing support. Stickyeyes also offers measurement and refinement services to continually evaluate digital strategy progress.

6. PROBLEMS WE
HELP SOLVE

7. Problems we help solve
 Digital business turnaround
 New C-Level requires digital health check
 Underdeveloped/immature digital offering
 Desire to build a dominator strategy
 Optimum channel mix
 Interim digital management
 Digital organisation planning
 Identifying and delivering quick wins
 International expansion plans
 Review of digital cost base and identify savings

8. STICKYEYES
TOOLKIT

9. TOOLKIT
Strategic Consulting Tactical Solutions Measure & Refine

10. Strategic Consulting
Led by one of our executive team, this service allows you
to tap into our deep and wide level of experience.
Our offering ranges from helping fill specific strategic
gaps through to providing an outsourced executive
ecommerce function

11. Strategic Consulting
Service Examples
 Defining and setting best practice
 Identifying where the biggest opportunities are and how to capitalise
on them
 Identifying potential new markets
 Deep dive into one or more digital channels
 Competitive benchmarking
 Helping define the requirements for and then assistance with
building digital teams
 Providing training/guidance/support for the Board and/or investors
 Due diligence for potential acquisitions

12. Strategic Consulting
Summary
 Led by Executive team
 Leverages best of breed technology and 125 digital experts
 Straight talking – Solutions, not research

13. Tactical Solutions
Having helped define your strategy we can assist with a
number of tactical solutions to help deliver on the
strategy.

14. Tactical Solutions
Conversion Optimisation
We shift conversion rates and understand the power of
doing so. From landing pages through to large e-
commerce sites we will provide expert analysis backed
by a robust quantitative testing methodology.

15. Tactical Solutions
Analytics Implementation & Auditing
You’ve probably got a web analytics solution, but does it
provide all the answers you need?
Our analytics experts make sure you get what you need
from your analytics solution, whether that’s a bespoke
implementation from scratch or creating customised
dashboards/funnels tailored to your business needs.

16. Tactical Solutions
Analytics Training
Our training sessions are not standard. We teach you
what you need to know in the best environment for you.

17. Tactical Solutions
Attribution Modelling
Attribution analysis allows you to measure the value of
every step within the customer journey.
Our modelling services will allow you to obtain the full
picture of what is happening within each marketing
channel as well as giving you a full understanding of the
degree of influence each channel has on a consumer’s
decision to purchase a product or transact on your
website.

18. Tactical Solutions
Market Intelligence Reports
Our Market Intelligence reports are the result of
intensive and deep interrogation of your business and
the market you operate in.
The reports are available as one-off documents or
quarterly publications and cover the activity of you and
your competition across the entire online marketing
landscape.

19. Tactical Solutions
Marketing Dashboards
Marketing Dashboards provide Executive level reports
that measure the success of your business against
criteria you define.
Our dashboard service offers the functionality to
instantly see where your brand is winning and losing in
the market.

20. Tactical Solutions
Customer Identification & Classification
Combing industry leading tools such as Hitwise and
Global Web Index with analytics data and other
marketing intelligence to ascertain who your customers
are, where they are digitally active and therefore where
you should focus digital marketing efforts

21. Tactical Solutions
Lifetime Value Analysis
To understand the true value of marketing activity it is
crucial to understand lifetime value.
Our analysts will mine your data to understand the true
value of each customer segment and marketing channel.

22. Tactical Solutions
Resourcing
The Stickyeyes team can help solve short, medium and
long term resourcing issues. We can fulfil an interim
eBusiness Director/Manager role or if you prefer help
you recruit digital talent.

23. Measure & Refine
Digital Strategy demands fluidity.
It is therefore crucial to continually measure progress
and refine the strategy over time
Many of our clients retained us to do just that using our
in-house technology and digital strategy skills.

24. SERVICE
APPROACH

25. Service Approach
Exec Lead Strategy
Director
Head of
Insights
Project Director
Project Manager
Support Teams