18. channelling experts
I spotted frozen water! www.ekkel.nl
HENK VAN ESS (C) 2011
Monday, June 27, 2011
19. channelling experts
I like to be rescued www.snowmageddoncleanup.com
HENK VAN ESS (C) 2011
Monday, June 27, 2011
20. channelling experts
I know who ruins nature www.landroof.nl
HENK VAN ESS (C) 2011
Monday, June 27, 2011
21. crowdsourcing to me is also
channelling the experts’
eagerness to solve the problem
HENK VAN ESS (C) 2011
Monday, June 27, 2011
22. desire to help
http://www.takepart.com/news/tag/haiti-crowdsourcing-project
HENK VAN ESS (C) 2011
Monday, June 27, 2011
23. desire to help
www.vark.com
HENK VAN ESS (C) 2011
Monday, June 27, 2011
24. desire to help
www.cablesearch.org
HENK VAN ESS (C) 2011
Monday, June 27, 2011
25. crowdsourcing
channelling the experts’
desire to
solve the problem for free
HENK VAN ESS (C) 2011
Monday, June 27, 2011
26. doing it for free
I want to check bills mps-expenses.guardian.co.uk
HENK VAN ESS (C) 2011
Monday, June 27, 2011
27. doing it for free
huffingtonpost.com
I want to read 647 pages
HENK VAN ESS (C) 2011
Monday, June 27, 2011
28. doing it for free
http://www.texasborderwatch.com/vcw.php
I want to spot crime
HENK VAN ESS (C) 2011
Monday, June 27, 2011
29. so crowdsourcing is
channelling the experts’
desire to solve
a problem and then
freely share the answer
with everyone
HENK VAN ESS (C) 2011
Monday, June 27, 2011
31. why I’m here today
CEO Jeff Weiner, LinkedIn (ex-Yahoo)
‘There is that guy out in the Netherlands ... who created a
company’
... via crowdsourcing
HENK VAN ESS (C) 2011
Monday, June 27, 2011
32. why I’m here today
CEO Jeff Weiner, LinkedIn (ex-Yahoo)
‘There is that guy out in the Netherlands ... who created a
company’
... via crowdsourcing
HENK VAN ESS (C) 2011
Monday, June 27, 2011
33. CNBC, May 2010
HENK VAN ESS (C) 2011
Monday, June 27, 2011
34. CNBC, May 2010
how?
HENK VAN ESS (C) 2011
Monday, June 27, 2011
35. how to create a crowd
Let’s assume you want to make
a site about
unhappy employees
HENK VAN ESS (C) 2011
Monday, June 27, 2011
36. how to create a crowd
Don’t start a site “I hate my work” .. yet.
HENK VAN ESS (C) 2011
Monday, June 27, 2011
38. • Create mass first = content
HENK VAN ESS (C) 2011
Monday, June 27, 2011
39. • Create mass first = content
• Be a reporter first. Check your archives (trials,
strikes, reports). Check fora. Do field research,
f.e. ask labor unions for suspects, find firms
with more sick people then average
HENK VAN ESS (C) 2011
Monday, June 27, 2011
40. • Create mass first = content
• Be a reporter first. Check your archives (trials,
strikes, reports). Check fora. Do field research,
f.e. ask labor unions for suspects, find firms
with more sick people then average
• By now, you should have a short list of firms.
Now find the people & contact them.
HENK VAN ESS (C) 2011
Monday, June 27, 2011
42. Ask first, don’t publish yet
HENK VAN ESS (C) 2011
Monday, June 27, 2011
43. Ask first, don’t publish yet
• Ask about 50 people to tell you what
makes them unhappy at work and why.
HENK VAN ESS (C) 2011
Monday, June 27, 2011
44. Ask first, don’t publish yet
• Ask about 50 people to tell you what
makes them unhappy at work and why.
• Document their stories with photo’s, film,
diaries - whatever is relevant.
HENK VAN ESS (C) 2011
Monday, June 27, 2011
45. meanwhile: build a platform
Text
don’t use your current infrastructure!
HENK VAN ESS (C) 2011
Monday, June 27, 2011
46. Nerd Alert!
HENK VAN ESS (C) 2011
Monday, June 27, 2011
47. Nerd Alert!
• My favorite setup: Hetzner dedicated server, Direct Admin,
Installatron
HENK VAN ESS (C) 2011
Monday, June 27, 2011
48. Nerd Alert!
• My favorite setup: Hetzner dedicated server, Direct Admin,
Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
HENK VAN ESS (C) 2011
Monday, June 27, 2011
49. Nerd Alert!
• My favorite setup: Hetzner dedicated server, Direct Admin,
Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers,
each new one should cost you 70 euro per month)
HENK VAN ESS (C) 2011
Monday, June 27, 2011
50. Nerd Alert!
• My favorite setup: Hetzner dedicated server, Direct Admin,
Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers,
each new one should cost you 70 euro per month)
• Make it fun & worthwhile. Include polls, ratings, reviews - be
interactive and entertaining.
HENK VAN ESS (C) 2011
Monday, June 27, 2011
51. Nerd Alert!
• My favorite setup: Hetzner dedicated server, Direct Admin,
Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers,
each new one should cost you 70 euro per month)
• Make it fun & worthwhile. Include polls, ratings, reviews - be
interactive and entertaining.
• Incorporate social media (Daily ‘I hate my work’, )
HENK VAN ESS (C) 2011
Monday, June 27, 2011
52. Nerd Alert!
• My favorite setup: Hetzner dedicated server, Direct Admin,
Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers,
each new one should cost you 70 euro per month)
• Make it fun & worthwhile. Include polls, ratings, reviews - be
interactive and entertaining.
• Incorporate social media (Daily ‘I hate my work’, )
• Built in a system to double check entries, to validate
information.
HENK VAN ESS (C) 2011
Monday, June 27, 2011
53. Nerd Alert!
• My favorite setup: Hetzner dedicated server, Direct Admin,
Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers,
each new one should cost you 70 euro per month)
• Make it fun & worthwhile. Include polls, ratings, reviews - be
interactive and entertaining.
• Incorporate social media (Daily ‘I hate my work’, )
• Built in a system to double check entries, to validate
information.
• Don’t run out of steam: introduce new features on a regular
basis
HENK VAN ESS (C) 2011
Monday, June 27, 2011
54. No budget? Crowdsource it!
Happy me at www.hackdeoverheid.nl : 50 coders thought up some great applications (open data & government) in one afternoon
HENK VAN ESS (C) 2011
Monday, June 27, 2011
55. Launch your site
without fanfare
HENK VAN ESS (C) 2011
Monday, June 27, 2011
56. Launch your site
without fanfare
• Let the 50 experts do the work
HENK VAN ESS (C) 2011
Monday, June 27, 2011
57. Launch your site
without fanfare
• Let the 50 experts do the work
• Be patient, let it grow first for a few
months
HENK VAN ESS (C) 2011
Monday, June 27, 2011
58. Launch your site
without fanfare
• Let the 50 experts do the work
• Be patient, let it grow first for a few
months
• If it doesn’t grow, find new experts
HENK VAN ESS (C) 2011
Monday, June 27, 2011
59. Launch your site
without fanfare
• Let the 50 experts do the work
• Be patient, let it grow first for a few
months
• If it doesn’t grow, find new experts
• Introduce new features all the time
HENK VAN ESS (C) 2011
Monday, June 27, 2011
60. after a 6-8 months
LAUNCH BIG
HENK VAN ESS (C) 2011
Monday, June 27, 2011
61. <intermezzo >
HENK VAN ESS (C) 2011
Monday, June 27, 2011
62. The Google Experiment:
indirect crowdsourcing
HENK VAN ESS (C) 2011
Monday, June 27, 2011
63. Google
HENK VAN ESS (C) 2011
Monday, June 27, 2011
64. Google
• Your search query tells Google who you
are and what you want
HENK VAN ESS (C) 2011
Monday, June 27, 2011
65. Google
• Your search query tells Google who you
are and what you want
• Google aggregates all those “you’s”
HENK VAN ESS (C) 2011
Monday, June 27, 2011
66. Google
• Your search query tells Google who you
are and what you want
• Google aggregates all those “you’s”
• That are billions of you’s
HENK VAN ESS (C) 2011
Monday, June 27, 2011
67. Google
• Your search query tells Google who you
are and what you want
• Google aggregates all those “you’s”
• That are billions of you’s
• Google is the biggest crowdsourcer in the
world
HENK VAN ESS (C) 2011
Monday, June 27, 2011
68. What do you want today?
HENK VAN ESS (C) 2011
Monday, June 27, 2011
69. What do you want today?
• Experiment for NDP (Dutch Press
Association)
HENK VAN ESS (C) 2011
Monday, June 27, 2011
70. What do you want today?
• Experiment for NDP (Dutch Press
Association)
• What is the most important subject for
people in The Netherlands on a given day,
i.e July 2, 2009?
HENK VAN ESS (C) 2011
Monday, June 27, 2011
71. We used Google Insight
HENK VAN ESS (C) 2011
Monday, June 27, 2011
72. Topic of the day (July 2, 2009):
HENK VAN ESS (C) 2011
Monday, June 27, 2011
73. Most searched terms
michael jackson nieuws
HENK VAN ESS (C) 2011
Monday, June 27, 2011
74. Be fast
We made a site in 2 hrs
with those search terms
in the domain name
HENK VAN ESS (C) 2011
Monday, June 27, 2011
75. Use your own content
We used all ‘Michael Jackson’ articles
from one paper
and didn’t alter the content
+ reply possibility
+ forum
+ best links to other sites
HENK VAN ESS (C) 2011
Monday, June 27, 2011
81. Crowdsourcing Google
• 100 niches sites * 60 euro = 6000 euro a
day
HENK VAN ESS (C) 2011
Monday, June 27, 2011
82. Crowdsourcing Google
• 100 niches sites * 60 euro = 6000 euro a
day
• 365 * 6 000 = 2 .190. 000 euro
HENK VAN ESS (C) 2011
Monday, June 27, 2011
83. My other little experiment:
HENK VAN ESS (C) 2011
Monday, June 27, 2011
84. Longtail to the extreme
HENK VAN ESS (C) 2011
Monday, June 27, 2011
85. Longtail to the extreme
• Make a website about something you love
HENK VAN ESS (C) 2011
Monday, June 27, 2011
86. Longtail to the extreme
• Make a website about something you love
• But: no one else must like it, otherwise
have a new idea
HENK VAN ESS (C) 2011
Monday, June 27, 2011
87. Longtail to the extreme
• Make a website about something you love
• But: no one else must like it, otherwise
have a new idea
• We asked Chris Anderson if we were niche
enough
HENK VAN ESS (C) 2011
Monday, June 27, 2011
98. what to crowdsource?
• any problem that bugs people
HENK VAN ESS (C) 2011
Monday, June 27, 2011
99. what to crowdsource?
• any problem that bugs people
• things that make feel people good about
themselves
HENK VAN ESS (C) 2011
Monday, June 27, 2011
100. what to crowdsource?
• any problem that bugs people
• things that make feel people good about
themselves
• niche knowledge of proud experts
HENK VAN ESS (C) 2011
Monday, June 27, 2011
101. proven themes
HENK VAN ESS (C) 2011
Monday, June 27, 2011
102. proven themes
• weather (problems & fun)
HENK VAN ESS (C) 2011
Monday, June 27, 2011
103. proven themes
• weather (problems & fun)
• politicians (Guardian, Huffington Post
HENK VAN ESS (C) 2011
Monday, June 27, 2011
104. proven themes
• weather (problems & fun)
• politicians (Guardian, Huffington Post
• epic tasks (Haiti, Galaxy Zoo)
HENK VAN ESS (C) 2011
Monday, June 27, 2011
107. be transparent
HENK VAN ESS (C) 2011
Monday, June 27, 2011
108. be transparent
• tell people you don’t know it all
HENK VAN ESS (C) 2011
Monday, June 27, 2011
109. be transparent
• tell people you don’t know it all
• ask for help and explain why
HENK VAN ESS (C) 2011
Monday, June 27, 2011
110. be transparent
• tell people you don’t know it all
• ask for help and explain why
• be honest, even about your mistakes
HENK VAN ESS (C) 2011
Monday, June 27, 2011
111. be transparent
• tell people you don’t know it all
• ask for help and explain why
• be honest, even about your mistakes
• be yourself: do what you normally do
HENK VAN ESS (C) 2011
Monday, June 27, 2011
112. Give first:
HENK VAN ESS (C) 2011
Monday, June 27, 2011
113. Give first:
• Build the house
HENK VAN ESS (C) 2011
Monday, June 27, 2011
114. Give first:
• Build the house
• Give away the key
HENK VAN ESS (C) 2011
Monday, June 27, 2011
115. Give first:
• Build the house
• Give away the key
• New owner: the crowd
HENK VAN ESS (C) 2011
Monday, June 27, 2011
116. Take later...
HENK VAN ESS (C) 2011
Monday, June 27, 2011
117. Take later...
• Trust your audience (eww..!)
HENK VAN ESS (C) 2011
Monday, June 27, 2011
118. Take later...
• Trust your audience (eww..!)
• Let them kill the trolls
HENK VAN ESS (C) 2011
Monday, June 27, 2011
119. Take later...
• Trust your audience (eww..!)
• Let them kill the trolls
• Use the material for your broadcasts
HENK VAN ESS (C) 2011
Monday, June 27, 2011
120. Take later...
• Trust your audience (eww..!)
• Let them kill the trolls
• Use the material for your broadcasts
• Give the experts full credits
HENK VAN ESS (C) 2011
Monday, June 27, 2011
121. Important
Harvesting knowledge
has possibly no deadline
HENK VAN ESS (C) 2011
Monday, June 27, 2011
122. my formula for crowd sourcing
HENK VAN ESS (C) 2011
Monday, June 27, 2011
123. my formula for crowd sourcing
10. Give
HENK VAN ESS (C) 2011
Monday, June 27, 2011
124. my formula for crowd sourcing
10. Give
20. Take
HENK VAN ESS (C) 2011
Monday, June 27, 2011
125. my formula for crowd sourcing
10. Give
20. Take
30. Goto 10
HENK VAN ESS (C) 2011
Monday, June 27, 2011
126. Part of this presentation was crowdsourced
HENK VAN ESS (C) 2011
Monday, June 27, 2011
127. How to contact me
• www.linkedin.com/in/searchbistro
• @henkvaness (Twitter)
• henk@vaness.nl (mail)
HENK VAN ESS (C) 2011
Monday, June 27, 2011
