Presentatie gehouden op het seminar Innovatie in de Pers op 8 december 2009.

1. Challenges of Innovation and State Support for Media Transformation Robert G. Picard Media Management and Transformation Centre Jönköping International Business School, Sweden Reuters Institute Department of Politics and International Relations University of Oxford

8. Strategic Alternatives and Choices Facing Media Companies Today majority of media firms Declining Market Share Increasing Market Share High Market Growth Low or Negative Market Growth growth management service quality management innovation strategic planning diversification increased marketing product development innovation/new product development diversification planning for market exit or capital withdrawal some media firms

12. These create tensions in efforts for organizational innovation and change Resistance to change Push for innovation and change

16. Path Dependency in a Newspaper printing posters operating bookstores printing books printing magazines creating and printing a newspaper printing other papers Creating and printing a newspaper Creating and printing newspapers printing other papers printing ad sheets Radio Television Cable Internet Mobile

17. Persistencies and Path Dependencies Make it Difficult to See Opportunities Telegraph Long distance communication primarily for companies and governments Leading Company: Western Union Fixed Telephony Local communication primarily for individuals Mobile Telephony Communication for travelling employees Leading Company is Created: AT&T “ This devise is inherently of no value to us.” Western Union internal memo, 1876 Company rejected offer to buy Bell Telephone from Alexander Graham Bell for $100,000 Not seen as an opportunity for fixed telephone firms McKinsey Consulting advised AT&T not to enter the market in the 1980s; AT&T accepted the advice