These slides support a 30 minute presentation about the use of social media to promote and advocate for harm reduction

1. Social Media for Harm
Reduction
30 minute turbo-charged version

2. What this presentation covers
 Strategies that support the development of social networks
 Strategies that support content development
 Strategies that support social media operations

3. What this presentation does not
cover
 The practices and conventions related to specific social networks
 Integration of social media strategy with overall organisational
strategic plan
 The use of social media metrics

4. Definition of term – Social Media

5. Social vs Content

6. Social
 Talk to people
 Build networks with key influencers
 Piggyback on events
 Topic specific
 Non topic specific

7. Case Study 1
 #OD12
 Over a 48 hour period:
 456 people used the tag
 1481 tweets sent
 Over 4 million impressions
Source: Injecting Advice http://injectingadvice.com/

8. Case Study 2
 7 Dating tips for Harm Reduction workers
 Released 14th February, 2012
 Recorded 214 shares on Facebook (this does not include ‘likes’)
 Was viewed over 350 times in first 48 hours
 990 overall page views

9. “
”
As an online discussion grows longer,
the probability of a comparison
involving Nazis or Hitler approaches
Mike Godwin 1990
Godwin’s Law highlights the risk of unproductive discourse in social
media environments. The trick is to know when and how to disengage.

10. Content
 Images
 Articles
 Videos
 Posts

11. “
”
We are continually creating
content. What we often
don’t do is broadcast it.
My case for integrating social media into our activities.
It does not need to be difficult or labour intensive.

12. The toolbox
Image: Injecting Advice http://injectingadvice.com/

13. Some ideas
Less intensive
Flashbacks – tweet and share
old materials
Live tweet from conferences
and other events
Curating – Collect and post
other organisations materials
Document
Greater intensity
Document – photos, articles,
videos
Campaigns

14. Resources
Live tweeting
• Tweet, Tweet Series
Image production
• Tips for development of visual images to promote harm reduction
Campaigns
• #OD13

15. Contact
This resource has been developed by Matthew Gleeson (2013) for Stonetree Harm Reduction
under Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported Licence
Matt Gleeson
Mobile: 0431 774 028
Email: stonetree.aus@gmail.com
Website: http://stonetreeaus.wordpress.com/
https://www.facebook.com/StonetreeHarmReduction
https://twitter.com/stonetree_aus
http://www.linkedin.com/pub/matthew-gleeson/28/40a/33b