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Financial figures
  reflecting Rethink
Head of Investor Relations Ulla Paajanen-Sainio
Stora Enso Capital Markets Day, 22 March, 2012
Principles of change is to reflect the new organisation




                    Ulla Paajanen-Sainio   March 22, 2012   2
Business Area Sales
        2011 and 2010




   Ulla Paajanen-Sainio   March 22, 2012   3
Business Area Operational EBIT
          2011 and 2010




         Ulla Paajanen-Sainio   March 22, 2012   4
Operating Capital 31 Dec 2011
                       Printing and Reading
EUR million

 3,500
                                                                    -137        +3,071
 3,000

 2,500               +1,343
                                                                    Skutskär,
 2,000                                                              Sunila

 1,500

 1,000

   500

      0
              News   Maga                          Fine               change     Printing and
                                                                                  Reading




                            Ulla Paajanen-Sainio   March 22, 2012                               5
Operating Capital 31 Dec 2011
                                      Biomaterials

EUR million
  1,500                                                                                    +1,455
  1,400
  1,300
  1,200
  1,100
  1,000
    900
    800
    700
    600
    500                                                             Skutskär, Sunila,
    400                                                             Enocell,
    300                                                             Rio Grande do Sul
    200
    100
      0
              Montes del Plata   Veracel                                                Biomaterials




                                 Ulla Paajanen-Sainio   March 22, 2012                                 6
Operating Capital 31 Dec 2011
       Renewable Packaging




         Ulla Paajanen-Sainio   March 22, 2012   7
Operating Capital 31 Dec 2011
                     Other (PVO) and EAI (Tornator and Bergvik)
EUR million
3,500
                +3,122
3,000


2,500                         -405

2,000                                                        -588                             +1,811
                                                                                  -318
1,500


1,000                                                                         Rio Grande do
                                                                              Sul, Guangxi
  500


     0
              Other - OLD   Montes del                      Veracel              change       Other -
                              Plata                                                           NEW*




                                     Ulla Paajanen-Sainio    March 22, 2012                             8
Reporting reflects the new organisation

Increases the transparency of reporting

Allocates capital according to the use




            Ulla Paajanen-Sainio   March 22, 2012   9
Financial figures
reflecting Rethink



     Ulla Paajanen-Sainio   March 22, 2012   10
Ulla Paajanen-Sainio   March 22, 2012   11
It should be noted that certain statements herein which are not historical facts. including. without limitation
those regarding expectations for market growth and developments; expectations for growth and profitability;
and statements preceded by “believes”. “expects”. “anticipates”. “foresees”. or similar expressions. are forward-
looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995.
Since these statements are based on current plans. estimates and projections. they involve risks and
uncertainties which may cause actual results to materially differ from those expressed in such forward-looking
statements. Such factors include. but are not limited to: (1) operating factors such as continued success of
manufacturing activities and the achievement of efficiencies therein. continued success of product
development. acceptance of new products or services by the Group’s targeted customers. success of the
existing and future collaboration arrangements. changes in business strategy or development plans or targets.
changes in the degree of protection created by the Group’s patents and other intellectual property rights. the
availability of capital on acceptable terms; (2) industry conditions. such as strength of product demand. intensity
of competition. prevailing and future global market prices for the Group’s products and the pricing pressures
thereto. price fluctuations in raw materials. financial condition of the customers and the competitors of the
Group. the potential introduction of competing products and technologies by competitors; and (3) general
economic conditions. such as rates of economic growth in the Group’s principal geographic markets or
fluctuations in exchange and interest rates.




                                            Ulla Paajanen-Sainio   March 22, 2012                              12

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Stora Enso CMD - Presentation by Ulla Paajanen-Sainio, Head of Investor Relations

  • 1. Financial figures reflecting Rethink Head of Investor Relations Ulla Paajanen-Sainio Stora Enso Capital Markets Day, 22 March, 2012
  • 2. Principles of change is to reflect the new organisation Ulla Paajanen-Sainio March 22, 2012 2
  • 3. Business Area Sales 2011 and 2010 Ulla Paajanen-Sainio March 22, 2012 3
  • 4. Business Area Operational EBIT 2011 and 2010 Ulla Paajanen-Sainio March 22, 2012 4
  • 5. Operating Capital 31 Dec 2011 Printing and Reading EUR million 3,500 -137 +3,071 3,000 2,500 +1,343 Skutskär, 2,000 Sunila 1,500 1,000 500 0 News Maga Fine change Printing and Reading Ulla Paajanen-Sainio March 22, 2012 5
  • 6. Operating Capital 31 Dec 2011 Biomaterials EUR million 1,500 +1,455 1,400 1,300 1,200 1,100 1,000 900 800 700 600 500 Skutskär, Sunila, 400 Enocell, 300 Rio Grande do Sul 200 100 0 Montes del Plata Veracel Biomaterials Ulla Paajanen-Sainio March 22, 2012 6
  • 7. Operating Capital 31 Dec 2011 Renewable Packaging Ulla Paajanen-Sainio March 22, 2012 7
  • 8. Operating Capital 31 Dec 2011 Other (PVO) and EAI (Tornator and Bergvik) EUR million 3,500 +3,122 3,000 2,500 -405 2,000 -588 +1,811 -318 1,500 1,000 Rio Grande do Sul, Guangxi 500 0 Other - OLD Montes del Veracel change Other - Plata NEW* Ulla Paajanen-Sainio March 22, 2012 8
  • 9. Reporting reflects the new organisation Increases the transparency of reporting Allocates capital according to the use Ulla Paajanen-Sainio March 22, 2012 9
  • 10. Financial figures reflecting Rethink Ulla Paajanen-Sainio March 22, 2012 10
  • 11. Ulla Paajanen-Sainio March 22, 2012 11
  • 12. It should be noted that certain statements herein which are not historical facts. including. without limitation those regarding expectations for market growth and developments; expectations for growth and profitability; and statements preceded by “believes”. “expects”. “anticipates”. “foresees”. or similar expressions. are forward- looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Since these statements are based on current plans. estimates and projections. they involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements. Such factors include. but are not limited to: (1) operating factors such as continued success of manufacturing activities and the achievement of efficiencies therein. continued success of product development. acceptance of new products or services by the Group’s targeted customers. success of the existing and future collaboration arrangements. changes in business strategy or development plans or targets. changes in the degree of protection created by the Group’s patents and other intellectual property rights. the availability of capital on acceptable terms; (2) industry conditions. such as strength of product demand. intensity of competition. prevailing and future global market prices for the Group’s products and the pricing pressures thereto. price fluctuations in raw materials. financial condition of the customers and the competitors of the Group. the potential introduction of competing products and technologies by competitors; and (3) general economic conditions. such as rates of economic growth in the Group’s principal geographic markets or fluctuations in exchange and interest rates. Ulla Paajanen-Sainio March 22, 2012 12