The document discusses public relations assignments Storymaker GmbH completed for SAP and Walther China. For SAP, Storymaker organized analyst and influencer relations at SAP Sapphire NOW 2011 in Beijing, including luncheons and interviews. For SAP Labs China, Storymaker handled media relations for the SAP Business One Summit in 2012 in Beijing and Shanghai. For Walther China, Storymaker organized a tooling technology seminar and Walther's 15th anniversary press conference and celebration dinner in China.

1. PR for IT and Technology
Case: SAP
23.04.12 STORYMAKER GMBH TÜBINGEN | PEKING Seite 1

2. Customer
SAP APJ
Assignments
Analyst and influencer relations and organization of CNTV interviews at the
SAP SAPPHIRE NOW 2011:
• Invitation of analysts, opinion leaders and tech bloggers
• Registration of analysts and bloggers
• 2 Analyst luncheons
• Various small group and one-on-one interviews for analysts
• CNTV interview organization
• Participation of influencers in Sapphire events
• On-site support for bloggers at the Social Media Hub
STORYMAKER GMBH TÜBINGEN | PEKING

3. Walter China
SAP SAPPHIRE NOW 2011, Beijing
23.04.12 STORYMAKER GMBH TÜBINGEN | PEKING
STORYMAKER TÜBINGEN | BEIJING Seite 3

4. Results
• A total number of 44 international and Chinese analysts/influencers and 26 Bloggers
participated in SAP’s first China Sapphire Now.
• About 35 analysts and social media influencers took part in the luncheons,
many committed to articles.
• Around 16 analysts and influencers had the chance to closely interact with SAP executives
in small group briefings.
• 10 CNTV interviews with SAP executives and opinion leaders were conducted.
STORYMAKER GMBH TÜBINGEN | PEKING

5. Customer
SAP Labs China
Assignments
Media relations for the Business One Summit in China, March 2012:
• Warm-up activities
• Beijing summit
• Shanghai summit
STORYMAKER GMBH TÜBINGEN | PEKING

6. Walter China
SAP Business One Summit 2012
Beijing and Shanghai
23.04.12 STORYMAKER GMBH TÜBINGEN | PEKING Seite 6

7. Results
• Strong coverage in Chinese media: More than 360 reports in IT as well as Business media
• High participation: More than 70 journalists participate the event
• Successful relationship management: Around 15 influencers and analysts participated in the
event
STORYMAKER GMBH TÜBINGEN | PEKING

8. 客户
瓦尔特中国（上海），亚太地区总部
任务 www.storymaker.cn
• 负责组织 2011 中国国际刀具技术研讨会
• 负责组织“十五年 助力中国造” 瓦尔特中国 15 周年新闻发布会
• 负责邀请中德 VIP 参加 15 周年庆祝晚宴
• 出版企业通讯
• 负责组织 15 位中国记者团赴德国“探索瓦尔特”， 参观了 EMO2011 ，瓦尔特总部、工厂及其
合作伙伴，还参与了相关文化活动，对德国的创新文化进行了深入了解。
STORYMAKER GMBH TÜBINGEN | PEKING