1. Information. Wide Open.
Monday, May 3, 2010
Russ
Hi Everybody
Thanks 4 coming
(Our Names)
We’re talking about our new concept: NGOpen
2. How can we help?
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Russ
In the wake of...
Direction of class quickly took focus on Haiti
3. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Russ
We focused our efforts on Medical Aid
We wanted to interview orgs with a longer history in haiti
To gain an understanding of their immediate and long-term challenges
DWB came immediately to mind
in 2008...
DWB = $160m Revenue, 64 Countries
We also came across Maventy
Maventy = Just over $6000, Just 1 country
Interviewed organizations on both ends, Large and Small
4. Dr. Martin Malachovsky
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
Dr. Martin
Doctor here in Manhattan
Simultaneously running Maventy
5. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
Doing health work in Northern Madagascar
6. “ The to be very simple, visual. 1, 2, 3...
has
more I learn about marketing... it
and it has to be powerful and repeated
over and over again.
The more complicated you make it... you
lose them.
Dr. Martin Malachovsky, February 16, 2010
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
we had the chance to have an interview with Martin...
we found out that marketing one of the main challenge for maventy
Martin says
7. Mountains of Publicly
Available Data …
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Russ
Speaking of complicated...
Massive amounts of data published each year
especially by larger NGOs like DWB, UNICEF & others
Tables and tables of data that are difficult to gain meaning from
8. • Transparency is essential
• Large storehouses of data are waiting
• The public wants to stay informed
• Social awareness isn’t viral
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Russ
In our interviews, we learned ...
- it creates trust, furthering your cause
- they’re usually buried in tables or large PDFs
difficult to find and share
- but they don’t want to be hit up for money every time
- there are very few easy ways to share important issues
9. How do you enable NGOs both big and small to
create simple, cohesive awareness messaging
that can be shared?
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Russ
10. Information. Wide Open.
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
we think the solution is our new platform concept NGOpen...
11. A robust platform for creating simple, powerful
information graphics that help people relate to your
mission, your vision, and the world we live in.
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
12. Non-profit
Database
Community
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Russ
NGOs of all sizes
Pool their information from around the world
The data mixes together
Then with the help of the system
these NGOs create simple, powerful interactive graphics
that speak to their message and world-view
Powerful graphics are as easy to embed and share as a YouTube video
So what does it look like?
13. Logo
Dr. Thomas
Help for Sri Lanka
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
Thomas is a doctor with a private practice in Manhattan.
Also runs a small non-profit called Help for Sri Lanka.
With a full time private practice and a non-profit to run, Thomas is busy
Doesn’t have a lot of time to focus on marketing, promotion, or fund-raising for his cause.
One of his biggest challenges in raising awareness
14. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
To stay informed and to discover great ideas that might help his org.
Keeps track of other NGOs regularly
One day while on UNICEF’s site, he notices a new tab in the navigation.
“The World & Our Work”
He clicks the link
15. Logo
Dr. Thomas
Help for Sri Lanka
Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
Immediately he’s presented with a simple interactive graphic
The Headline reads: “Under-5 Mortality Rates Around the World”
Thomas has discovered UNICEF’s NGOpen Display.
He was instantly drawn in…
16. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
Looking around he see’s the navigation:
“State of the World”
“Our Work”
“Our Resources”
& “What’s Needed”
He is interested. He wants to explore some other headlines
17. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
Childhood Malaria is also an issue in Sri Lanka
He wants to find out about that
19. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
Its a different kind of visualization
Just as clear and simple as the last one
Here he can easily compare Malarial rates in children over the past few years
It helps visualize where the biggest problems are, and where they’re growing
20. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
While exploring the headlines further,
He notices Compare Your Lifestyle
22. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
This visualization allows him to simply compare his life,
with the lives of others around the world
Here he compares his own sanitation conditions with other areas in the developing world
He wants to share this information on his own site’s blog
Clicks “Share this Visualization” tab
23. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
The share the visualization tab
Gives him a simple cut-and-paste code for adding this graphic to his blog
He can also click any of the social media links below.
24. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
He wants to share this via Twitter, so he clicks the link and enters his information.
After doing this...
25. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
He takes a look at the work they’ve been doing, the “Staff Updates” visualization looks interesting.
26. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
He zooms in on the map and clicks on a voice.
27. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
“Basic medical care for new mother’s is essential here
in lowering both infant and mother mortality rates.”
- Dr. Michael Pascal
Notices it was sent from Congo only 5 hours ago, from a doctor working in the field.
Thomas is curiouse how they’re coordinating all of this communication
28. Kristin Graefe & Russ Maschmeyer
Monday, May 3, 2010
Kristin
He sees that NGOpen also charts UNICEF’s financial data, down to the details of where each dollar goes!
That’s great.
He needs a tool that will help him show potential donors just how fiscally responsible his org is.
He’s sold, he wants to know more about NGOpen
so he clicks the NGOpen tag in the upper right hand corner
29. Monday, May 3, 2010
Russ
These guys obviously have their act together
He goes through the sign up process and gets started
30. Monday, May 3, 2010
Russ
Now he wants to create a headline as compelling as the ones he just saw.
He clicks the create a new headline button.
32. lChild Malnutrition: A Growing Problem for...
The first three years of life are critical for developing children.
Without prober nutrition in these years, children develop
mental handicaps that last the rest of their lives
Monday, May 3, 2010
Russ
He enters a headline and some descriptive text and goes to the next step.
33. Monday, May 3, 2010
Russ
He sees the visualization creation process is just as simple and intuitive as the visualization itself.
He can upload his own data from the field, enter it in manually,
or just choose from a data bank already collected and shared by other organizations like UNICEF.
He chooses one data set.
34. Monday, May 3, 2010
Russ
He sees the visualization creation process is just as simple and intuitive as the visualization itself.
He can upload his own data from the field, enter it in manually,
or just choose from a data bank already collected and shared by other organizations like UNICEF.
He chooses one data set.
35. Monday, May 3, 2010
Russ
He sees the visualization creation process is just as simple and intuitive as the visualization itself.
He can upload his own data from the field, enter it in manually,
or just choose from a data bank already collected and shared by other organizations like UNICEF.
He chooses one data set.
38. Monday, May 3, 2010
Russ
He chooses a metric for the data,
in this case he wants to show “Severe Malnutrition Rates in Sri Lanka”.
So he chooses country and selects Sri Lanka from a drop down menu.
Clicks next.
39. Monday, May 3, 2010
Russ
The only thing left to do is to choose a graphic style.
The NGOpen system determines from his data what graphic style options from their immense library might best fit the data.
So he thinks the bubble map shows his data the best.
40. 1 in 5 children in rural Sri Lanka
l
suffer from malnutrion
Monday, May 3, 2010
Russ
He creates a call out to accent the data.
41. Monday, May 3, 2010
Russ
This helps give people a wider perspective on the data.
42. Monday, May 3, 2010
Russ
He’ll come back and create and more visualization later,
but he really wants to get this up on the homepage of his website right away.
Just like on Youtube or any other remote publishing service, he copies a simple bit of code given to him by the NGOpen system,
and pastes it into the page for his site.
43. Monday, May 3, 2010
Kristin
And here it is a simple and powerful visualization created in minutes.
Ready to be shared and explored.
46. Monday, May 3, 2010
Kristin
It’s from NGOpen and it is telling him how many times and where his visualization has been shared and viewed.
Thats great with NGOpen he is already making progress in creating larger awareness.
