1. How to go mobile The mobile marketing opportunity for small businesses Contact: Linda Daichendt, CEO Phone: 248-470-3257 Email: [email_address] Twitter: twitter.com/StrategicGrowth Strategic Growth Concepts 2010
2. Strategic Growth Concepts 2010 #1 problem small business problem: growth 1 = Warillow & Co. December 2008 2 = Warillow & Co. March 2009 Poor Sales Taxes Competition from larger businesses Most Important Pain 1 31% 13% 11% Not marketing effectively Never being able to retire Staying abreast of new technology Greatest Fear 2 38% 33% 20%
3. Strategic Growth Concepts 2010 Consumers are checking out of old media… 1 = BIA/Kelsey 2009 U.S. Media Performance Q1 2009 1 Percentage Change vs. Prior Year’s Quarter Radio TV Newspapers Yellow Pages Internet
5. Strategic Growth Concepts 2010 In the U.S., a mobile explosion Sources: Amazon.com, TechCrunch estimates, Morgan Stanley research More Mobile Devices iPhone 3G G1 Android Palm Pre GPS Assistants iTunes App Store Devices 2008 Milestones Software & Services Kindle 2 4Bn 2.9M Subscribers Joe Biden Texts Netbooks UK In-Flight Mobile Blackberry Storm Major retailers push mobile marketing Texting 1tn
6. Strategic Growth Concepts 2010 Worldwide mobile vs. PC penetration 4.0 B vs. 1.1 B Preferred Consumer Device of U.S. Internet Users by Generation Source: Accenture “Get Ready: Digital Lifestyle 3.0” Oct 2008, based on Dec 2007 survey Mobile as the primary consumer device Mobile #1
7. Strategic Growth Concepts 2010 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile Texting is the #1 function used on cellphones 2006 2007 2008 Average Number of Monthly Calls vs. Texts Among U.S. Subscribers 1
8. Strategic Growth Concepts 2010 Mobile sites Applications SMS Powerful #1 From: 244326 WagsWiskrs: Get $10 Off Dog groom & fluff Thru Fri only STOP to Opt-out Adoption Simple What is mobile marketing? Richest Experience Emerging as Mass Medium
9. Strategic Growth Concepts 2010 Use of mobile marketing is exploding among brand names A few of the better known names succeeding in mobile marketing
10. Strategic Growth Concepts 2010 People look at every text message they get. … and they do so within 15 minutes Director of Research, Nielsen: 6X Higher Than Email 7.2% 1.2% Email Texting Text Message Marketing Has Exceptional ROI
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13. Strategic Growth Concepts 2010 Are You Ready to Get Started Communicating With Your Customers via Mobile Marketing? Contact us via the phone, email or Twitter info above to get started!