1. A NEW AND INNOVATIVE HEALTH FOOD CONCEPT

2. Go Greek Yogurt’s mission is to create awareness and an appetite for healthy
and nutritionally satisfying food options.
Go Greek Yogurt will emphasize authenticity, high quality and enhance the
industry’s current Greek yogurt offering for consumers by serving both fresh
and frozen Greek yogurt products that are high in protein and made with
natural ingredients. We wish to provide a healthy, nutritional alternative
food option for all times of the day, breakfast, lunch, snack and dessert.
February 2014
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3. COMPANY OVERVIEW
WHAT WE DO
Go Greek Yogurt (“Go Greek”) is a health food brand that offers consumers both fresh and frozen
Greek yogurt, smoothies, parfaits and teas with cut up fresh fruit. We will initially focus on highprotein Greek yogurt products and superfoods in response to growing consumer demand.
WHAT MAKES US DIFFERENT
Unlike other yogurt shops, we offer high quality and high protein authentic Greek yogurt products.
The full menu of product offerings provides consumers with the benefits of superfoods that enrich the
body with anti-oxidants, probiotics, protein and other essential nutrients. The menu caters to
meals throughout the day for breakfast, lunch, snack and dessert.
AUTHENTIC PRODUCT
• Go Greek serves both fresh and frozen 0%, 2% and 10% authentic Greek yogurt, yogurt parfaits and
smoothies along with sweet and savory toppings.
• Greek yogurt is an excellent source in calcium and protein while low in fat and carbohydrates.
• Greek yogurt contains lower amounts of lactose than other yogurts, making it the choice for
consumers who are lactose intolerant.
• Produced in Greece using the original straining method with natural ingredients, unlike much of the
Greek yogurt produced in North America.
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4. TARGET AUDIENCE
BRAND POSITIONING
For the health-conscious who seek to make healthier choices that positively affect everyday
life, Go Greek is a quick serve health food brand that offers quality and authentic Greek
Yogurt products that are not only delicious, but also full of health benefits.
SEGMENTATION
Health-Conscious Innovators
Higher income bracket
Health-Conscious Parents
Mid to high income bracket
Male and Female
Mothers and fathers
Aged 18-35
Aged 25-45
Well educated
Looking to make healthy
choices for the family
Health Conscious
Active & On the go
Seeking nutritional benefits
February 2014
Food choices revolve around
taste to “hide” the nutrition
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5. WHAT THEY’RE SAYING: GO GREEK IS A SUCCESS
A favorite of celebrities and health conscious consumers, Go
Greek has been endorsed via online channels and return visits
by A-listers such as Sofia Vergara and Joyce Giraud.
“Take a trip to Athens via Beverly
Hills! This place has been open for
about a week and I’ve already been
four times!”
- Brittany B. (Yelp.com)
“You will have endless selections of
toppings and have a friendly staff to
help you navigate through the
flavors.”
- Fernanda A. (Yelp.com)
February 2014
“This place is great for breakfast,
lunch, a snack, or dessert. The
yogurt tastes so delicious and
fresh!”
- Ramona R. (Yelp.com)
“These guys are seriously on to
something because the yogurt was
the best quality, texture and taste I
have ever experienced!”
- Benjamin M. (Yelp.com)
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6. INDUSTRY OVERVIEW
•
•
•
People are becoming more aware of healthier alternatives to their favorite foods and this has
impacted consumer behaviour dramatically.
The consumer behavior shifts have lead to the exploding popularity of frozen yogurt over the
past few years. In the U.S. alone about 121 million servings of frozen yogurt are served
annually with an industry growth rate of about 8%.
Further, Greek yogurt has fast become a consumer favorite due to its heightened health
benefits and creamier texture. In the five years leading up to 2011, Greek yogurt sales
exploded by 2500%
Competitor Comparison*
Brand
Go Greek (2%)
Red Mango
Ben and Jerry’s
Greek yogurt
Calories
80
80
160
Protein
10 g
2.5 g
6g
Fat
2.5 g
-
5g
*Comparison based on a 4oz. serving
February 2014
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7. LEADERSHIP
DON ROBINSON – SPECIAL ADVISOR
•
As a leader in the food service industry, Don is recognized for his expertise, experience and
success.
•
Over 30 years of management and marketing experience in the hospitality and food service
industries.
•
He began his career in a general management and marketing role with Nabisco Brands, and
then spent more than 20 years with Mars Incorporated, the international leader of many
well-known confectionary, food and pet care brands.
•
In his role as President and CEO of CARA, Don reshaped the company by branding and
streamlining operations, enhancing both the customer and employee experience. In
operation for 125 years, CARA has over 700 restaurants and 9 flight centers across Canada.
CEO
•
As Special Advisor to Go Greek Yogurt, Don Robinson is leading the search for a CEO who is
the best fit for the company. The board is currently examining four candidates.
February 2014
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8. DIRECTORS
JONATHAN WILLIAMS, DIRECTOR & FOUNDER
•
President of Medlicious Foods, an importer of European and Greek products.
•
Influential Greek cultural and culinary heritage.
•
Previously Director of Sales & marketing with Gergeri, a Greek food manufacturer in Greece.
He relocated to North America, launching an import and distribution company for Gergeri.
TANJA SUBOTIC, DIRECTOR & FOUNDER
•
Over 5 years of experience in marketing and advertising.
•
Entrenched in the health industry through personal and career goals.
•
Creative visionary behind design and messaging behind the brand.
DAVID SUBOTIC, DIRECTOR & FOUNDER
•
•
•
CEO of DAS Capital, boutique investment firm with offices in Los Angeles and Toronto.
Significant executive experience, in seeding small cap companies
Integral participant in investment and capital fundraising projects, facilitating and sourcing
successful business deals.
February 2014
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9. BUSINESS STRATEGY
CORPORATE STORES
FRANCHISE LOCATIONS
RETAILER PARTNERSHIPS
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10. CORPORATE STORES
FIRST LOCATION
The Go Greek flagship storefront recently launched in at the heart of the Beverly Hills
Triangle, an upscale shopping district featuring several world-class doctors’ offices and a
large number of health conscious businesses. At 850 sq. ft., the flagship store is projected
to generate USD $1 million in revenues by the end of year 1.
EXPANSION
Go Greek plans to open 20 corporate stores throughout California over the course of 5
years.
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11. FRANCHISE LOCATIONS
FRANCHISE EXPANSION
Taking into account the projected growth strategy, Go Greek anticipates adding 200
franchise locations across the US within 5 years.
FRANCHISE REVENUES
Franchises will initially cost $40,000 up front and Go Greek will charge an annual 6%
franchise fee and 2% marketing fee based on gross revenues for each location in addition
to a 4% fee to cover other costs such as branded store materials.
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12. RETAILER PARTNERSHIPS
GRAB AND GO CONCEPT
Go Greek has developed a grab and go concept that will leverage the existing clientele of the
surrounding businesses such as fitness centers, convenience stores, coffee shops and small
health food stores. Grab and Go locations will be outfitted with a branded glass-front
refrigeration unit to build brand and product awareness. In major centres where consumer
demand is high, snacks and meals will be delivered each morning. Resale contracts will be
negotiated with all Grab and Go locations.
PRE-PACKAGED RETAIL STRATEGY
Focusing on expansion, Go Greek will seek to create new distribution channels by offering the
sale of Go Greek products in other retail and grocery locations within North America. Go Greek
branded goods such as the spoon sweets that go with plain yogurt and both fresh and frozen
pre-packaged yogurt would be available at other establishments. This strategy allows for
targeted outreach to a broader retail consumer base.
February 2014
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13. FINANCIAL PROJECTIONS
Go Greek Projected Revenue
Go Greek Projected Profit
$45,000,000
$25,000,000
$40,000,000
$35,000,000
$20,000,000
$30,000,000
$25,000,000
$15,000,000
$20,000,000
$15,000,000
$10,000,000
$10,000,000
$5,000,000
$0
Corporate Stores
$5,000,000
Year 1
Year 2
$2,543,138
$5,086,275
February 2014
Year 4
Year 5
$8,477,125 $12,715,688 $16,954,250
$0
$9,629,413 $14,715,688 $19,801,963 $21,345,100
Year 1
Year 2
Year 3
Year 4
Year 5
$6,086,275 $14,715,688 $23,192,813 $32,517,650 $38,299,350
Series1 $2,199,
$8,812,
$13,787
$20,213
$21,206
Franchise Revenue $3,543,138
Total Revenue
Year 3
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14. INVESTMENT OPPORTUNITY
After successfully launching the first Beverly Hills Go Greek storefront and establishing the brand
in the marketplace, the intent is to build a franchised retail brand that will expand across North
America.
After 5 years, Go Greek anticipates taking in total revenues of approximately USD $38 million and
a USD $21 million profit.
Go Greek is selling 215,000 common shares at $12 per share.
Use of capital
Cost of opening 2 corporate stores
$800,000
Centralized distribution for franchise locations
$200,000
North American manufacturing (product and packaging)
$300,000
Corporate administration and franchise sales support
February 2014
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$1.3 million
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15. SERVICE PROVIDERS
AUDITOR: Herbert Ono – McMillan LLP
LEGAL: Jerry Mangeles – Butler & Mitchell LLP, L.A.
BANKING: JP Morgan Chase & Co.
February 2014
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16. Contact
DAVID SUBOTIC
DAS Capital
310.218.3470
February 2014
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