1. Who we are
and what we do Tel: +44 1727 810 561
Mob: +44 7921 816 160
nick.head@stream-research.com
Skype: streamresearch
www.stream-research.com

2. Some of our client testimonials
I have worked with Nick on many projects for our brands Maxi-Cosi and Quinny, ranging from npd
concept labs on strollers to prototype evaluation focus groups on new car safety seats and
pushchairs. Nick really stands out for his moderating skills and is my moderator of choice for any UK
qual research as well as international npd workshops. I find that respondents in our studies (typically
pregnant women and mothers of babies and toddlers up to 3 years old) relate very well to Nick,
resulting in good group dynamics. I am always amazed that respondents literally tell him anything
and everything. They seem very happy to teach Nick a thing or two about parenthood! What better
way to uncover real consumer insights!
Selma Mildenhall, Market Intelligence Manager, Dorel NL
Stream pro-actively thinks with you to solve strategic, concept or marketing issues. The results are
exactly tailored to your business needs, as Stream always makes strong efforts to fully understand
the business issues at hand. On top of that, flexibility and speed are world class’
Aarnt Mensonides, Director Consumer & Marketing Intelligence , BU Audio & Video
Multimedia Applications
Stream Research has been doing work for Skype for the past 2+ years. They bring a great balance
for us in terms of deep understanding of our business along with a strong focus on the consumer.
We really value the insights they bring us, as well as the value add – Nick is always available to
share learnings, attend meetings, discuss findings and help us inform other research we do. We
really consider him an extension of our team and a valuable asset to our business
Diana Easley, Director of Global Consumer Insights, Skype
Nick is not just "a marketing researcher” he has an intrinsic empathy for people.
This makes him a moderator who is really interested in people, and likes to hear what they have to
say. This skill makes him one of the best moderators I know, especially for explorative research, he
is capable of helping the client to get a first strategic direction for a project. His reporting is creative,
to the point and very good at integrating business decisions.
Yvonne Van Veen, Senior Business Director, RISC International

3. Since we established in 2006
Completed 180 projects in 25
countries
Moderated over 500 groups, 180
depths and facilitated 40 workshops
in that time in the UK alone
Previously worked at Synovate,
Pegram Walters and Happy Dog -
working across many different
sectors and for brands as diverse
as Colgate, Vodafone and
Carlsberg through to Virgin trains

4. Stream’s value for money commitment
• Stream work to deliver the very best
insights
• We are genuinely fascinated by
consumer behaviour and your market
place and this helps us to support our
position ‘we don’t stop when the
presentation is done’
• We are there as active partners above
and beyond the project, we will work with
you until the job is done, not just the
debrief

5. The way we
approach the
world of
qualitative
research

6. By having a Qualitative Philosophy and core beliefs
PARTNERSHIP
EMPOWERMENT
HONESTY
OPEN, NEVER LED
RESPECTFUL BUT CHALLENGING
SIMPLICITY OFTEN THE BEST APPROACH

7. By innovating, engaging and helping to shape the industry
The team at Stream have written for a
number of industry magazines and presented
at a number of conferences including;
Admap - Cultural Trends Monitoring
AQR - Use of websites when analysing
research findings
Research Magazine - Empowering
Consumers
Marketing Week - Myth or Reality and
the Art of Ethnography
Esomar Paper - 2003) Youth Culture
and Hennessy, 2004) Trend Followers
and Makers
Research Show Paper - Ethnography
approaches

8. By creating output that goes beyond observation
Output based around Stream core
values and always developed in co-
operation with client needs;
•
1 Detailed understanding of market
context, usage and behaviours
•
2 Real insights based on behaviours,
attitudes and observations
•
3 Understanding how everything ties in
with consumer typologies and
segmentations
•
4 Visually interesting, easy to
disseminate internally (video edits,
mood boards, key findings sheets)
•
5 Recommendations always based on
what this means for the brand and the
business needs

9. By using the very latest projective techniques
“I believe convention is an obstacle
to progress. You give a conventional
person a problem, they’ll come up
with a conventional solution. But if
you look at it in a completely bizarre
way, go out into your dream world,
that’s where the solutions to your
problems are”
Trevor Baylis, Designer

10. Our
International
Network

11. The first postcard was sent in 1861 and you
can guess that the person who got it felt pretty
special
In an age where quick ways of communication
dominate most people have forgotten the art of
writing a post card. A post card is personal, it
says someone really took the time to make the
message right just for you
Stream’s international network - Nexus is that
postcard, we deliver that personal touch. For us
this means the guy who you meet at the pitch is
the guy who you will go for a drink with in
Tokyo, and is the guy who will write the
presentation
A Unique Global
Research Boutique
We are the kind of guys who take the time to
write a postcard rather than just send a quick
email

12. A Unique Global Research
Boutique
Our proposition is a simple one
By matching the experience of
hundreds of projects in dozens of
markets with the careful, hands-on
execution of a boutique agency, we can
offer clients the intimate director led
service they get from their local
agencies on their international projects
as well
Working with Stream network - Nexus
will deliver the same feeling you get
from receiving a postcard – a project
addressed directly, personally and
never generically

13. Postcards from…
our global reach
We have shopped for electronics with
consumers in the malls of Mumbai
We rode hogs with bikers in Vancouver
In Shanghai, we shadowed groups of
friends in their hangouts
We sat in HR departments and found out
about online recruitment across the USA
Consumers showed how they
designed their homes in Sao Paulo
We asked young people in Moscow what
their aspirations for the future were
We caught up with first time mothers to be in
London about their babies needs for the future
…and we have run focus groups in dozens of countries across Europe, Asia and the Americas

14. The team

15. Nick Head
Started moderating focus groups during his MA
course in London
Has now moderated over 1000 groups in the UK,
USA, India and Ireland
Has co-ordinated research in 23 countries
Believes that respondents need to be empowered
and projective techniques are crucial to this
Favourite research moment: interviewing
backstage at the MTV music rewards
Favourite research location: Newcastle, UK

16. Raf Manna
Started moderating focus groups in London
in the early 90’s
Has co-ordinated over 300 international
projects
Believes in the importance of local
moderators input to add texture to the
findings
Favourite research moment: interviewing
chief executives of TV stations across South
America and Africa about their programming
needs
Favourite research location: Buenos Aires

17. How to contact us
Stream Research
49 Russet Drive
St Albans
Hertfordshire
AL4 0DB
United Kingdom
Tel: +44 1727 810 561
Mob: +44 7921 816 160
Skype: streamresearch
Web: www.stream-research.com