In the book Social Boom, guest writer Julien Smith says, “YouTube is magic.” YouTube videos are a great way to engage your audience and give your business communications a personal touch.
Learn:
Why YouTube?
Getting Started
What to Film
Best Practices
Loading to Your Channel
Sharing
4. Introductions!
Share your name, your
business, and one thing you
hope to learn today!
5. Today, we’ll discuss:
- Why YouTube?
- Getting Started
- What to Film
- Best Practices
- Loading to Your Channel
- Sharing
&
- Film a video for your business
(and time for group questions)
7. Why YouTube?
800 million unique users
Last year, YouTube had more
than 1 trillion views - around 140
views for every person on Earth
There is a huge business
opportunity in YouTube
10. Getting Started
Purchase a flip cam, use a
Smartphone or computer/ipad
Set-up a YouTube channel
Establish an action plan
Use content you already have
Integrate efforts into current
marketing plan
12. What to Film?
‘Tip of the week’
‘How-to’ videos
Clips of yourself speaking in
front of an audience
Customer Testimonials
Points of differentiation
18. Loading to Your Channel
On computer – save clip to
desktop
On phone – select the YouTube
loading button
Import to YouTube channel
using the “Upload” button
Add a keyword-specific title
20. Loading to Your Channel
People are looking to be
entertained or informed – not
looking to buy
Important to include your
website and contact information
in the description
22. Loading to Your Channel
Add a category so people can
see what the video is about
Add keyword-specific tags to aid
in (SEO)
Note: Include geographic
location if your target audience is
local (Ex: manager Harrisburg PA)
24. Loading to Your Channel
After loading, you can edit using
the “enhancements” button
Can trim the ends or create
add-ins
Editing will take up to an hour
for YouTube to finalize
Save all changes
27. Sharing
500 years of YouTube video are
watched every day on Facebook
Sharing on Facebook fan page,
Twitter, LinkedIn, blog, embed link
in stories or articles, etc.
Can share twice on social media
channels-once in AM and once in
PM
30. Film YOUR Video
CHOOSE ONE:
30 second-commercial
What makes your business rock
A quick tip or piece of advice
related to your business
Something fun that others
might not know about you