1. Disclaimer: We hate PowerPoint, but less than we hate downloadable PDFs We have tried to make this as short and sweet as possible No animals, children or tech were harmed during the creation of this presentation Social Media Campaign for Central London Colleges

3. To position themselves as a forward thinking college and differentiate from other FE institutes

4. Make the college accessible, personable and more attractive to perspective students and parents

7. Activity, tone, language, interests, conversation pieces

8. What do students like?

10. Not Cool We had to be ‘down with the kids’

11. But smart enough for parents to trust us! (cool parents)

12. The students had stories to tell…

13. They didn’t know this, but their students are little social media monsters. They had stories to tell, images to share, and were the best ‘brand ambassadors’ any one could wish for. We showed the college how to use these keen social monsters, trained them and got them to share their experiences.

14. What Strictly Social did….. We build their twitter account, shared interesting stories, found students, parents and teachers online. Built a Facebook page, a space where they share news, info, updates and the students ask questions, talk about upcoming events and more… Their blog is a space where students write stories, share their experiences with the college, teachers share examples of best practise and thoughts on education. This has become the central ‘hub’ of their community. Used the video content created by students and shared them on YouTube

15. The Results? (drum roll please)

16. After one month…. Web Traffic was up from 3832visits to 11,496 visits That’s a pretty big deal!

17. In one month we pushed content towards 35,431 (the college networks reach) people who might not have seen, heard or smelt the college ever before

18. Students were also uploading their artwork, photos, videos and more onto the Facebook page

20. Attendances to open days were up

21. Enrolment and allocated spaces for new students were filled

22. We had helped them nurture a great online community for their offline community to showcase their outstanding educational institution.Needless today, everyone is super happy now! 