Conducting business online since 1999, Tony Zayas is an Internet entrepreneur, educator and online business coach, specializing in Search Engine Optimization, Web 2.0 and Internet Relationship Marketing. Zayas has written a number of ebooks, audio and video series focusing on using media in marketing efforts, relationship building and digital product creation. Tony is an accomplished and in-demand public speaker who has given seminars throughout the United States, with topics spanning marketing, entrepreneurial leadership and motivation, as well as precise, step-by-step business building workshops. Tonys’ formal training as a coach was through the ICF Accredited, Coach Training Alliance, headquartered out of Boulder, Colorado. He received his Bachelor of Arts from the University of Iowa, as a Philosophy major. Tony his wife and daughter now reside in Northeast Ohio. In this interview you will learn: 1. The difference between good and badly optimized content? 2. What methods or services are available for a business to have their content optimized for syndication? 3. 5 biggest mistakes that businesses make with syndicating their content? 4. What are some strategies you can share with the listeners on how to properly optimize their content for a page 1 ranking? Plus much, much more...... To get your copy of this interview and many more interviews by some of the worlds top marketing minds visit: http://www.businessmarketinginterviews.com to secure your spot.

1. Stuart
Bazga
Tony
Zayas

2. How did you get to where you are now
and what corporations did you work for?
 Started in a fitness niche
 Have a background in corporate training and a
degree in Philosophy
 By nature, a trainer
 Likes to ponder SEO and teach it
 Started to work in a university setting
 Got a start in training by working in IT
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3. How was university?
 Played the role of a rebel
 Played as a drummer then lead guitarist in a
band
 Ventured into professional wrestling straight
after university
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4. What is good about Search Engine
Optimization (SEO)?
 Ability to position yourself properly in a
strong, organic fashion online
 Organic results – trusted and most relevant
results based on keywords ~ Mr. Google
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5. What led you to become an expert and
what are some books you can
recommend?
 Interest in online marketing
 Thirst for knowledge
 Books:
 The Go-Getter (1920’s)
 Pitch Anything
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6. What is SEO in relation to content
creation?
 Search engines are now sophisticated to
understand language enough
 Latent Semantic Indexing (LSI) – search
engines find different keywords related to your
title or content
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7. What is anchor text and what is the best
way to go about it? Is there specific
place they should be placed?
 Anchor text is basically a phrase that are
clickable, a hyperlink, in the content of an
article or a post
 No exact position to place anchor texts, but one
or two links is sufficient. This helps to prevent
being looked at as spammy
 Having your keyword in your URL is important
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8. What is a good site?
 Gets people to stay on the page
 Write for the reader but cover the bases
 A good site is entertaining, attractive, easy to
read, and provides interesting and relevant
content
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9. What are some strategies to properly
optimize content for page one ranking?
 Backlinks are important – it vouches for your
site
 If a number of sites link to you, it is authority in
the eyes of search engines
 Links from social media site is important
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10. What is content syndication and how
does it affect business ranking?
 Content syndication means getting your content
to as many places as possible
 It serves to generate more links to your site
 Syndicate content as articles, videos, audios,
podcasts, PDFs, or e-books
 Focus on quality – it is what is going to convert
 Your content represents your business
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11. How about for people who doesn’t have
time to create content?
 If you don’t have time to create content, you
don’t have time to be in business
 Content is the most important thing for your
marketing efforts
 Content represents your personal brand
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12. What are your thoughts on PLR?
 When you did not personally make it, you
don’t have the same attachment to it
 PLR is good for someone who is
challenged with content creation
 Take PLR and rewrite it or change the
mode it is presented and add your own
uniqueness to it
 There is a lot of potential with PLR
 Good for blogging
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13. How do you get your
content/videos/articles syndicated?
 Use desktop software or hosted solutions/web-
based service
 For videos, the most important thing is to put it
on YouTube (95% of traffic comes from
YouTube)
 It is a matter of personal choice
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14. What are the five biggest mistakes
businesses make with SEO?
 Losing focus on quality
 Not putting out content consistently
 Not making sure content is right
 Not distributing to the right channels
 Not making the content relevant to what your
topic or video is about
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15. What is an insider secret our
competition doesn’t know about?
 Utilize social media (e.g.
Twitter, Digg, Facebook, etc) to optimize results
and to create interaction among social media
users about your content
 Social media is the future of SEO
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16. What is the future of SEO in relation to
Google and how do we keep up?
 Change is the only constant thing in the world
 Stay on top of the trends
 The key is to stay involved and understand
what’s going on
 Stay serious and stay relevant
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17. What are some good advice for those
who are just starting out?
 Make something happen
 Stay focused – don’t let too much information
overwhelm you
 Mastery takes time
 Take ACTION
 Learn while you go
 Take one step at a time
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18. What is a file sharing site?
 File sharing sites work and rank really well
 File sharing site a site you can upload any
content for the purpose that someone else can
go and download them from there
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19. Summary
 In the world of SEO, the key is to stay on top of
what’s going on with the search engines and not
losing focus on their purpose
 Search engine purpose: To deliver most
relevant , useful content for the searcher
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20. How would you like to be remembered?
 Family-wise: Be remembered as a loving father
and husband
 Business-wise: A genuine person who helped
other people succeed
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21. Where can people reach you?
 Blog at www.TonyZayas.com
 www.SocialBusinessBlueprint.com
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