SlideShare a Scribd company logo
1 of 9
369k International Students in the UK: 118k EU 251k Non EU 68% of Full Time PGT and 50% of Full Time PGR are International Most Popular Courses: 102k Business and Admin 46k Engineering 31k Social Studies Current Top 3 International Recruiting Universities: University of Manchester University of Nottingham University College London International Fees range from 5 – 34k depending on the course and institution
Improve SEO on site and PPC campaign to generate more traffic Keywords and countries: China: colleges, Breat Britain universities, London university India: colleges,  University distance learning courses, distance learning Nigeria: Great Britain universities, Colleges, Postgraduate University Streamline Social Media – Encourage students to add page and use it informally Develop presence on international social networking sites (relevant to target  countries) Develop online mailing list (tailored to individual students area of interest) More detailed Wikipedia page  Link with Skype (both for chat and calls)
Change of language to purely “international”. Subtler and decreases feeling of segregation
Videos embedded on the homepage Simple navigation with easy / friendly language Bold images of photographs. Images are of  international students enjoying  University. Pictures are critical as testimony.
University Prospectus is still key Print material available online but displayed as its meant to look. Prospectus for an international  audience but not an “International  Student Prospectus”. Print material needs to be tactile, bold  and modern Picked up at fairs along with rivals Needs bold imagery, testimonials, less text, information illustrated graphically  (where possible) The prospectus needs to showcase the University. Not a one stop shop  for information
Questions

More Related Content

Viewers also liked

Evaluacion_Proyecto_Nicaragua_F1
Evaluacion_Proyecto_Nicaragua_F1Evaluacion_Proyecto_Nicaragua_F1
Evaluacion_Proyecto_Nicaragua_F1Sergio Alonso
 
Medio Ambiente
Medio AmbienteMedio Ambiente
Medio AmbientePacho Rios
 
Contaminacion ambiental2
Contaminacion ambiental2Contaminacion ambiental2
Contaminacion ambiental2karry300
 
Principales problemas ambientales en nicaragua
Principales problemas ambientales en nicaraguaPrincipales problemas ambientales en nicaragua
Principales problemas ambientales en nicaraguaAntonio Aguilar
 
Clase presentación
Clase presentaciónClase presentación
Clase presentaciónmorayclaw
 
Contaminacion medio de transporte. 10 1 baac
Contaminacion medio de transporte. 10 1 baacContaminacion medio de transporte. 10 1 baac
Contaminacion medio de transporte. 10 1 baacjbarbosa2
 
Presentación - Derechos Humanos sobre el Medio Ambiente
Presentación - Derechos Humanos sobre el Medio AmbientePresentación - Derechos Humanos sobre el Medio Ambiente
Presentación - Derechos Humanos sobre el Medio Ambienteyeahfredrick
 
Contaminacion medio de transporte
Contaminacion medio de transporteContaminacion medio de transporte
Contaminacion medio de transportejbarbosa2
 
Daños a la salud y medio ambiente
Daños a la salud y medio ambienteDaños a la salud y medio ambiente
Daños a la salud y medio ambienteapazacorina
 
Derecho ambiental
Derecho ambiental Derecho ambiental
Derecho ambiental Lorenash_
 
Derechos colectivos y del medio ambiente
Derechos colectivos y del medio ambienteDerechos colectivos y del medio ambiente
Derechos colectivos y del medio ambientevisbal_nuria
 
Derecho Ambiental
Derecho AmbientalDerecho Ambiental
Derecho AmbientalLeandro
 
Derecho ecológico
Derecho ecológicoDerecho ecológico
Derecho ecológicochatchat
 
Consejos para cuidar el medios ambiente desde la casa
Consejos para cuidar el medios ambiente desde la casaConsejos para cuidar el medios ambiente desde la casa
Consejos para cuidar el medios ambiente desde la casaCindy López
 

Viewers also liked (20)

Evaluacion_Proyecto_Nicaragua_F1
Evaluacion_Proyecto_Nicaragua_F1Evaluacion_Proyecto_Nicaragua_F1
Evaluacion_Proyecto_Nicaragua_F1
 
Medio Ambiente
Medio AmbienteMedio Ambiente
Medio Ambiente
 
Medio ambiente
Medio ambienteMedio ambiente
Medio ambiente
 
Contaminacion ambiental2
Contaminacion ambiental2Contaminacion ambiental2
Contaminacion ambiental2
 
Rec
RecRec
Rec
 
Principales problemas ambientales en nicaragua
Principales problemas ambientales en nicaraguaPrincipales problemas ambientales en nicaragua
Principales problemas ambientales en nicaragua
 
Clase presentación
Clase presentaciónClase presentación
Clase presentación
 
Contaminacion medio de transporte. 10 1 baac
Contaminacion medio de transporte. 10 1 baacContaminacion medio de transporte. 10 1 baac
Contaminacion medio de transporte. 10 1 baac
 
Daño ambiental. Clase D
Daño ambiental. Clase DDaño ambiental. Clase D
Daño ambiental. Clase D
 
Presentación - Derechos Humanos sobre el Medio Ambiente
Presentación - Derechos Humanos sobre el Medio AmbientePresentación - Derechos Humanos sobre el Medio Ambiente
Presentación - Derechos Humanos sobre el Medio Ambiente
 
Contaminacion medio de transporte
Contaminacion medio de transporteContaminacion medio de transporte
Contaminacion medio de transporte
 
Daños a la salud y medio ambiente
Daños a la salud y medio ambienteDaños a la salud y medio ambiente
Daños a la salud y medio ambiente
 
Derecho ambiental
Derecho ambiental Derecho ambiental
Derecho ambiental
 
Derechos colectivos y del medio ambiente
Derechos colectivos y del medio ambienteDerechos colectivos y del medio ambiente
Derechos colectivos y del medio ambiente
 
Presentación derechos humanos y medio ambiente
Presentación derechos humanos y medio ambientePresentación derechos humanos y medio ambiente
Presentación derechos humanos y medio ambiente
 
Derecho Ambiental
Derecho AmbientalDerecho Ambiental
Derecho Ambiental
 
Suplementorio san juan de nicaragua
Suplementorio san juan de nicaraguaSuplementorio san juan de nicaragua
Suplementorio san juan de nicaragua
 
Daño ambiental
Daño ambientalDaño ambiental
Daño ambiental
 
Derecho ecológico
Derecho ecológicoDerecho ecológico
Derecho ecológico
 
Consejos para cuidar el medios ambiente desde la casa
Consejos para cuidar el medios ambiente desde la casaConsejos para cuidar el medios ambiente desde la casa
Consejos para cuidar el medios ambiente desde la casa
 

Similar to ARU Presentation

Digital innovation and futures for higher education RMIT 2018
Digital innovation and futures for higher education RMIT 2018Digital innovation and futures for higher education RMIT 2018
Digital innovation and futures for higher education RMIT 2018Mike Sharples
 
Pgr First Steps Concise (V0.1)
Pgr   First Steps Concise (V0.1)Pgr   First Steps Concise (V0.1)
Pgr First Steps Concise (V0.1)johnaburnett
 
Tecnologico de Monterrey - Virtual University
Tecnologico de Monterrey - Virtual UniversityTecnologico de Monterrey - Virtual University
Tecnologico de Monterrey - Virtual UniversityPatricio Lopez
 
Future of Research Plenary Presentation
Future of Research Plenary PresentationFuture of Research Plenary Presentation
Future of Research Plenary PresentationJisc
 
LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Tor...
LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Tor...LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Tor...
LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Tor...Forest Baker, PhD
 
Why e-learning has failed - and why it will succeed
Why e-learning has failed - and why it will succeedWhy e-learning has failed - and why it will succeed
Why e-learning has failed - and why it will succeedEDEN Digital Learning Europe
 
Learning analytics on MOOCs
Learning analytics on MOOCsLearning analytics on MOOCs
Learning analytics on MOOCsFabrice Demichel
 
Top Mass Communication Colleges in Noida
Top Mass Communication Colleges in NoidaTop Mass Communication Colleges in Noida
Top Mass Communication Colleges in NoidaGalgotias University
 
Georg Simon Ohm MBA program Germany
Georg Simon Ohm MBA program GermanyGeorg Simon Ohm MBA program Germany
Georg Simon Ohm MBA program GermanyMahapavit Anand
 
AIEA 2011 Presentation: Joint Degrees and Offshore Operations: An Internation...
AIEA 2011 Presentation: Joint Degrees and Offshore Operations: An Internation...AIEA 2011 Presentation: Joint Degrees and Offshore Operations: An Internation...
AIEA 2011 Presentation: Joint Degrees and Offshore Operations: An Internation...AEINorthAmerica
 
Cu online finalversion
Cu online finalversionCu online finalversion
Cu online finalversionlnfiles
 
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...
UOW Faculty Of Arts   Student Engagement & Communication Review (Spring 2...UOW Faculty Of Arts   Student Engagement & Communication Review (Spring 2...
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...Dane Cutler
 
BarCamp Scotland Edinburgh-Stanford Link eLearning Programme in Entrepreneurship
BarCamp Scotland Edinburgh-Stanford Link eLearning Programme in EntrepreneurshipBarCamp Scotland Edinburgh-Stanford Link eLearning Programme in Entrepreneurship
BarCamp Scotland Edinburgh-Stanford Link eLearning Programme in Entrepreneurshipedinburghstanfordlink
 

Similar to ARU Presentation (20)

Digital innovation and futures for higher education RMIT 2018
Digital innovation and futures for higher education RMIT 2018Digital innovation and futures for higher education RMIT 2018
Digital innovation and futures for higher education RMIT 2018
 
Pgr First Steps Concise (V0.1)
Pgr   First Steps Concise (V0.1)Pgr   First Steps Concise (V0.1)
Pgr First Steps Concise (V0.1)
 
Tecnologico de Monterrey - Virtual University
Tecnologico de Monterrey - Virtual UniversityTecnologico de Monterrey - Virtual University
Tecnologico de Monterrey - Virtual University
 
Creating Economic Development Through Online Learning
Creating Economic Development Through Online LearningCreating Economic Development Through Online Learning
Creating Economic Development Through Online Learning
 
Future of Research Plenary Presentation
Future of Research Plenary PresentationFuture of Research Plenary Presentation
Future of Research Plenary Presentation
 
LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Tor...
LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Tor...LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Tor...
LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Tor...
 
Why e-learning has failed - and why it will succeed
Why e-learning has failed - and why it will succeedWhy e-learning has failed - and why it will succeed
Why e-learning has failed - and why it will succeed
 
Learning analytics on MOOCs
Learning analytics on MOOCsLearning analytics on MOOCs
Learning analytics on MOOCs
 
Dsir2016 vuwp
Dsir2016 vuwpDsir2016 vuwp
Dsir2016 vuwp
 
Top Mass Communication Colleges in Noida
Top Mass Communication Colleges in NoidaTop Mass Communication Colleges in Noida
Top Mass Communication Colleges in Noida
 
Georg Simon Ohm MBA program Germany
Georg Simon Ohm MBA program GermanyGeorg Simon Ohm MBA program Germany
Georg Simon Ohm MBA program Germany
 
H ein korea final
H ein korea finalH ein korea final
H ein korea final
 
VISION 2020 of IITs
VISION 2020 of IITsVISION 2020 of IITs
VISION 2020 of IITs
 
Hypothetical IMC Degree
Hypothetical IMC DegreeHypothetical IMC Degree
Hypothetical IMC Degree
 
AIEA 2011 Presentation: Joint Degrees and Offshore Operations: An Internation...
AIEA 2011 Presentation: Joint Degrees and Offshore Operations: An Internation...AIEA 2011 Presentation: Joint Degrees and Offshore Operations: An Internation...
AIEA 2011 Presentation: Joint Degrees and Offshore Operations: An Internation...
 
Ranking online university provision globally
Ranking online university provision globallyRanking online university provision globally
Ranking online university provision globally
 
Cu online finalversion
Cu online finalversionCu online finalversion
Cu online finalversion
 
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...
UOW Faculty Of Arts   Student Engagement & Communication Review (Spring 2...UOW Faculty Of Arts   Student Engagement & Communication Review (Spring 2...
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...
 
INTO City agent powerpoint
INTO City agent powerpointINTO City agent powerpoint
INTO City agent powerpoint
 
BarCamp Scotland Edinburgh-Stanford Link eLearning Programme in Entrepreneurship
BarCamp Scotland Edinburgh-Stanford Link eLearning Programme in EntrepreneurshipBarCamp Scotland Edinburgh-Stanford Link eLearning Programme in Entrepreneurship
BarCamp Scotland Edinburgh-Stanford Link eLearning Programme in Entrepreneurship
 

Recently uploaded

ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4MiaBumagat1
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxleah joy valeriano
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONHumphrey A Beña
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
Food processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsFood processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsManeerUddin
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4JOYLYNSAMANIEGO
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...Postal Advocate Inc.
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)cama23
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxVanesaIglesias10
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 

Recently uploaded (20)

ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
Food processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsFood processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture hons
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptx
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 

ARU Presentation

  • 1.
  • 2. 369k International Students in the UK: 118k EU 251k Non EU 68% of Full Time PGT and 50% of Full Time PGR are International Most Popular Courses: 102k Business and Admin 46k Engineering 31k Social Studies Current Top 3 International Recruiting Universities: University of Manchester University of Nottingham University College London International Fees range from 5 – 34k depending on the course and institution
  • 3.
  • 4.
  • 5. Improve SEO on site and PPC campaign to generate more traffic Keywords and countries: China: colleges, Breat Britain universities, London university India: colleges, University distance learning courses, distance learning Nigeria: Great Britain universities, Colleges, Postgraduate University Streamline Social Media – Encourage students to add page and use it informally Develop presence on international social networking sites (relevant to target countries) Develop online mailing list (tailored to individual students area of interest) More detailed Wikipedia page Link with Skype (both for chat and calls)
  • 6. Change of language to purely “international”. Subtler and decreases feeling of segregation
  • 7. Videos embedded on the homepage Simple navigation with easy / friendly language Bold images of photographs. Images are of international students enjoying University. Pictures are critical as testimony.
  • 8. University Prospectus is still key Print material available online but displayed as its meant to look. Prospectus for an international audience but not an “International Student Prospectus”. Print material needs to be tactile, bold and modern Picked up at fairs along with rivals Needs bold imagery, testimonials, less text, information illustrated graphically (where possible) The prospectus needs to showcase the University. Not a one stop shop for information