This is the October 2009 edition of the Luckie & Company produced Banking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Banking marketplace for October. For more information or back issues, visit www.luckie.com

1. October 2009

2. OCTOBER 15, 2009
VOLUME 5 ://: ISSUE 10 STARBUCKS DEBUTS IPHONE APP, TESTING MOBILE PAYMENT
FIRSTBANK HIDES FREE
CHECKING, SORTA FIFTH THIRD BUNDLES ID THEFT & CREDIT MONITORING

3. CREDIT UNION APPEALS TO YOUTH WITH WEB, MOBILE PLAN
VANTAGE CREDIT UNION IS
FIRST TO TAP TWITTER
FOR TRANSACTIONAL
BANKING
CHASE EFFORT HIGHLIGHTS NEW SMALL BUSINESS CARDS

4. THE FUTURE OF TARGETING GEN Y WITH P2P PAYMENTS
BANKING CUSTOMERS ARE
WAITING
VISA LAUNCHES EDUCATIONAL VIDEO GAME