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How to Use Social Media Effectively for Business
1. @ggroovin | @SMDynamo
TM
#SM4Biz
How to Use Social Media
Effectively for Business
Ricardo Guerrero
Founder & CEO, DigitalDynamo.co &
Chief Buzz Generator, SocialMediaDynamo.com
http://SlideShare.net/Stwittergy
TM
#SM4Biz
2. @ggroovin | @SMDynamo
TM
#SM4Biz
Agenda
– Introduction
– The “Big 3”… LinkedIn, Facebook & Twitter
– Challenges for Business Owners:
Can Social Media Really Help?
– 4 Steps for Starting Social Media Marketing
– Q & A
4. @ggroovin | @SMDynamo
TM
#SM4Biz
Who?
Ricardo Guerrero (aka @ggroovin)
– Entrepreneur:
• SM strategy, implementation &
coaching: Social Media Dynamo
• Founder & CEO: Digital Dynamo
• Currently: Sr. Mgr, Dell Wyse
– At Dell (10 years):
• Created most of Dell’s Twitter
accounts, including @DellOutlet
• See more: www.dell.com/twitter
– Colombian-American
13. @ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
Cocktail
Party
Pub
Business
Networking
Professional
Network
Function:
Connections:
14. @ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
Cocktail
Party
Pub
Business
Networking
Professional
Network
Friends
& Family
Function:
Connections:
15. @ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
Cocktail
Party
Pub
Business
Networking
Professional
Network
Friends
& Family
Influencers
& Others
Function:
Connections:
16. @ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
Cocktail
Party
Pub
Business
Networking
Professional
Network
Friends
& Family
Influencers
& Others
Function:
Connections:
Usage:
17. @ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
Cocktail
Party
Pub
Business
Networking
Professional
Network
Friends
& Family
Influencers
& Others
Function:
Connections:
Usage: Radio
18. @ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
Cocktail
Party
Pub
Business
Networking
Professional
Network
Friends
& Family
Influencers
& Others
Function:
Connections:
Usage: Radio“Snail mail”
19. @ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter
Cocktail
Party
Pub
Business
Networking
Professional
Network
Friends
& Family
Influencers
& Others
Function:
Connections:
Usage: Radio“Snail mail”
Groups
(& Answers)
20. @ggroovin | @SMDynamo
TM
#SM4Biz
Big 3 Tic-Tac-Toe
LinkedIn Facebook Twitter &
Instagram
Cocktail
Party
Pub
Business
Networking
Professional
Network
Friends
& Family
Influencers
& Others
Function:
Connections:
Usage: Radio“Snail mail”
Groups
(& Answers)
22. @ggroovin | @SMDynamo
TM
#SM4Biz
Top Challenges for Businesses
• Find more potential clients
• Close more deals/sales
• Perception of value (& trust)
• Lack of time / over-commitment
– Disagree?
What’s your top challenge?
23. @ggroovin | @SMDynamo
TM
#SM4Biz
Can Social Media Help?
• Find clients: Clearly possible
– GET FOUND! Social media improves SEO!
– Monitoring/Listening as a way to find potential
customers (steal from competitors?)
– Potential sources:
• LinkedIn groups – how many do you belong to?
• Blogs & Twitter – Google Alerts? (geo-targeted?)
• Answers – Yahoo Answers, Quora, YouTube?
– Unlikely source: Facebook (competitors’ pgs?)
24. @ggroovin | @SMDynamo
TM
#SM4Biz
Can Social Media Help?
• Close deals/sales: Very probable
– Every “pitch” is a job interview
– Important to get to know interviewer before?
– Potential sources:
• LinkedIn (!) & Facebook profiles of potential client
• Blogs & Twitter – If they have blog/Twitter, can
really get to know them personally
– Not recommended: “friending” on Facebook
25. @ggroovin | @SMDynamo
TM
#SM4Biz
Can Social Media Help?
• Perception of value (& trust): YES!
– Social media = a speaking event every day
– Advertising: “7 impressions” rule of thumb
– Social media = you’re more “reachable”
– Relationship-building is easier = more trust
– Potential sources:
• LinkedIn & Twitter – Update your status much?
• Facebook Page – Interaction, Cust. community?
• Blogs & Video – Cadillac of “content marketing”
26. @ggroovin | @SMDynamo
TM
#SM4Biz
Can Social Media Help?
• Time: Uh-oh…
– Time, not $, is the cost
– Still, if the other challenges are
better addressed, is it worth it?
– “Journey of 1K miles begins w/ a single step”
– Potential solutions (i.e. tools):
• Manage multiple networks – Hootsuite (free), Mention
• Content curation – Google Alerts, Feedly
• Post fr phone – Buffer (bit.ly/RGbuffer)
• Blog fr phone – Tumblr, WordPress, Blogger, etc.
28. @ggroovin | @SMDynamo
TM
#SM4Biz
Small & Large Biz Approach: MEBE™
• Monitor:
– Hear customers who are (dis)satisfied
– “Poach” customers from competitors
– Find other potential leads
33. @ggroovin | @SMDynamo
TM
#SM4Biz
It’s About RELATIONSHIPS
• Customers can get to know you personally
• Form stronger tie to your
business through you
• …increases trust
• …can potentially bring
more leads, sales, loyalty
• Relationships are at the core of much business
• Social media is all about relationships!