1. STYLE p r e c i n c t
graphic design branding copywriting interior styling
2. Style Precinct is a design consultancy committed to
STYLE p r e c i n c t making your business stand out from the crowd. We
produce high quality communications designed with
style to present your business advantage.
design + image + words + style = style precinct
Style Precinct is experienced in design, production and
project management of visual communications.
Understanding you aims and goals is the key to
producing a successful outcome. We take time to
understand your communication objectives, your brand,
the dynamics of your industry and competition to
develop a unique style for your communications.
graphic design
Design of printed and electronic materials to
communicate with your market including
• logos and corporate identity
• newsletters- electronic and printed distributed to
your mailing list
• art catalogues and books
• brochures & direct mail
• websites
brandmark
book design
• point of sale displays
• banners
• advertisements
3. branding interior styling
Your business is more than a logo on a business card. Sometimes you will need someone who can put it all
Your brand, what it stands for and how it is presented together. Style Precinct is experienced in producing
conveys many unspoken messages to your potential marketing materials, interior styling for signage, expo
customers. displays and photography, promotional items, event
Style Precinct develops your business identity and planning and management that reflects your brand.
communications to convey the right message of who
you are and what you want to be for:
• startup brands
• brand refreshes
• rebrands and repositioning
copywriting
Finding the right words and the best way to get your
message across can be difficult. We are experienced
in the art of writing for different media to ensure your
message gets to your customers.
Copywriting and editing services for:
brochure layout and copywriting
• newsletters
• brochures & marketing communications
• product information sheets
• websites
• digital campaigns
• advertisements
• media releases
advertisement
4. portfolio
STYLE p r e c i n c t University Hill Retail & Brand Junction,
Bundoora
▪ client: MAB
City of Port Phillip Offices
St Kilda, Melbourne
▪ client: CityWilliams Phillip
of Port
▪ architect:Sti2c Design & Management ▪ architect:work: structural, civil, electrical, mechanical, hydraulic, fire, esd engineering
Boag
▪ builder:of work: structural & civil engineering ▪ scope of
▪ scope
Hilliers
▪ project value: $20M
The City of Port Phillip Offices are situated All pieces of the multi panel glass wall were rainwater harvesting, and AAA rated
University Hill is a unique and exciting Brand Junction complex contains over The design reflects the on the site bounded by Carlisle Street and successfully removed and installed without fixtures.
development aimed at providing the 75 factory outlet stores within a building Brighton Road, St Kilda. Following the damage.
perfect balance of residential, retail, approximately 20,000m2. Beneath this highest standards in amalgamation of the Cities of St Kilda,
education
Port Melbourne, and South Melbourne, The project has significant ESD elements
environment, community and business building there is parking for 640 cars
creating an unparalleled environment for with further scope for future additional
planning for environmental there was a need for extra municipal office incorporated into the building and its services
Connections to the
accommodation to meet the administration including:
its 3000 residents and 2000 workers. underground carparking. and social sustainability. needs of the expanded city and more effective
■ Air conditioning with active chilled existing Town Hall
use of community amenities.
Situated in Melbourne’s fast growing Key engineering elements on this project
northern corridor and bounded by Plenty included: The new redevelopment has provided a new
■
■
beam, widened temperature band,
multi-zone air handling units with coil
have been reinforced
Gorge, the area incorporates views of
the Yarra and Dandenong Ranges.
■ Large span portal frames in the office wing to accommodate 400 staff, a
reinvigorated Town Hall venue for hire, a new
by-pass, timeclock with after hours and a stylish, light-
Brand Junction building to achieve a control
A strong feature of the urban design is flexible space art gallery, community meeting rooms and
a new entry from Carlisle Street through a
■ High efficiency chiller using R410a filled foyer provides
the integration of the existing natural ■ Complex steel framing to achieve the refrigerant
landscape, protection of the natural desired architectural feature spaces,
stylish, lightfilled atrium.
■ Primary/ secondary chilled water enhanced entry to the
wetlands and preservation of the native entrances and canopies The Town Hall space has been returned to
a single space following the removal of a
pumping system
complex.
flora and fauna. ■ Footing and retention systems to ■ High efficiency T5 light fittings and
graphic art glass wall which divided the space compact fluorescent lamps, automatic
University Hill Town Centre contains a allow for future underground carpark from an earlier refurbishment. The 7m graphic lighting control and motion detectors
retail development and a Brand Junction extension art glass wall containing the names of people ■ Power correction factor
development. and places historically significant to the area,
was relocated to the facade of the new office ■ Solar hot water
University Hill Retail comprises speciality space giving the building a distinctive identity. ■ Water saving measures including
shops with a Coles Supermarket. The
Victoria University
Creating a World Class Research Institute
for Sport, Exercise and Active Learning
defence
Proposed Design
Revit Model
Menzies Building, Monash University New Royal Children’s Hospital
Clayton, Victoria Melbourne
▪ client: Monash University ▪ public sector partner: Royal Children’s Hospital (Amber Group Australia, Bovis Lend Lease and Spotless)
consulting engineers ▪ architect: DesignInc ▪ architect: Billard Leece/Children’s Health partnership,
private sector partner:
▪ projectofmanager: Aureconengineering, esd consultant ▪ services engineer: NDY Bates Smart/ HKS JV
▪ scope work: structural ▪
brochures digital & Built in 1961, the original eleven storey The structural modifications require substantial As a result, the mechanical systems design The new Royal Children’s Hospital ■ 70 year design life
The new $1 Billion
print
Menzies Building dominated the surrounding demolition and structural work within the have been optimised.
structural
redevelopment involves the construction of a ■ Full post-disaster recovery function
Clayton rural landscape. The monumental existing building. The changes include: The ESD driven design features include:
tower was a fine example of modernist ■ a new externally located South East lift ■ retrofitting of new external shading louvres
new facility adjacent to the existing site with
retention of the existing Research Precinct
■ Design with flexibility for future changes in hospital redevelopment
architecture and was constructed using medical services delivery
core and removal of existing escalators Building and Front Entry building.
the ‘lost form precast’ method. Bill Irwin,
■ two new stairs in the South East and
to the North facade
The new facilites have been designed to
■ Floor vibration criteria set to allow for most is the largest hospital
civil
founding director of Irwin Johnson Partners ■ natural ventilation, mixed mode floor areas to accommodate any hospital
(now Irwinconsult), oversaw the engineering
South West internal corners. The stairs
will cantilever from the existing building at
airconditioning and night purging provide the latest in complex high technoloy
multidisciplinary care for children including
function project undertaken by
design and construction. ■ thermal chimneys ■ 5 Star ESD rating for the completed
Almost 50 years later, a $65m refurbishment
each level with the topmost level carrying
the Level 8 deck and roof which suspends ■ reuse of existing absorption chillers
sameday and ambulatory care services and
family support.
building the State of Victoria.
building services
plan is underway which will extend the the glazed facade. The project comprises:
building’s life cycle for the next 40 years. All
■ replacement of the existing central stair
■ occupancy sensors to control
airconditioning and lighting usage
The new hospital is being delivered by the ■ 353 bed in-patient unit Its design and location
levels of the building will be refurbished over Children’s Health Partnership as a Public
■ 85% of inpatient beds in single rooms
six years and the aging infrastructure will be
with a new goods/stretcher lift ■ high efficiency lighting systems Private Partnership with the State Government
■ New home for Murdoch Children’s have been maximised
upgraded. The sustainability outcomes will be ■ a new ground floor ceiling spine profiled of Victoria.
environmentally sustainable design to provide a healing
to reflect the original building entrance ■ Research Institute
managed using the University’s Eco-Accord
model. canopy (demolished in 1973) A monumental, Irwinconsult were appointed by the Children’s
Health Partnership to provide Civil and
■ 90 bedroom hotel
A number of innovative design principles Irwinconsult produced a Revit model of all modernist, landmark Structural engineering design throughout the ■ Retail including a supermarket and gym environment for
have been incorporated into the scheme structural works which was imported directed bid phase and are now engaged in the ■ Central street 7 floors high by 120 long
as a result of extensive collaboration with into the architectural documents. building receives a detailed design of the fast-track program linking all facilities children and their
key stakeholders. Irwinconsult are providing
Structural engineering and ESD consultancy
Irwinconsult’s ESD team conducted Dynamic new, sustainable without compromise to design quality.
The new hospital is expected to be occupied families.
Thermal Modelling, daylighting assessments Brief requirements being met by the Civil and in 2011.
to meet new energy and water consumption and CFD Modelling to determine the comfort lease of life. Structural Design team include:
requirements for sustainability. conditions for occupants over the seasons.
project information sheets
capability
www.irwinconsult.com.au
environmentally
updated melb pull up banner copy copy.indd 1 25/02/2010 3:45:24 PM
sustainable
pull up banner design
shape the present—enrich the future
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enjoy the breeze irwinconsult
cocktail party
Tuesday 24 Feb 2009
printed newsletter
Breezes Restaurant
Level 3, Crown Towers,
8 Whiteman Street, Southbank
6.00 p.m.– 9.00 p.m.
shape the present— enrich the future
event invitations & event planning
website design and content mangement www.irwinconsult.com.au
6. portfolio
STYLE p r e c i n c t
brandmark
website content and site plan www.bbqonq.com.au
7. DL postcard direct mail
digital product brochure
printed product brochure
8. contact me to discuss your communication requirements and a quotation
STYLE p r e c i n c t
noni edmunds
BA (Graphic Communication)
3 werona street
bentleigh vic 3204
m: 0407 676 160
f: 03 9557 4456
e: noni@styleprecinct.com.au