More information: http://blog.honestbuildings.com/post/55612809929/are-architects-using-social-tools-to-their-advantage

1. Social Media, Internet,
and Architecture

3. • Means of interactions among people in which they
connect to each other, share content, and exchange ideas
• 190 million social media users in the United States
What is social media?
Twitter &
Facebook
account for
22% of time
spent on the
Internet

4. Social media adoption in architecture lags
compared to other industries
Inc. 500 are the fastest
growing small businesses
in the USA
VS.
90% of the Inc 500 companies are
active on at least one social media
network
Architecture Firms -
Thought Leaders* *As defined by
Architectural Record,
ARCHITECT Magazine,
Building Design +
Construction
Source: Knowledge
Architecture
Only 56% of top architecture firms are
active on at least one social media
network

5. Gensler Social Media Presence
• Very active on
Twitter, with
organic audience
of over 30,000
users
• Has three
separate Twitter
feeds targeted
towards
commercial users,
urban users, and
general users

6. HOK Social Media Presence
• Posts content
relating to
sustainability,
architectural
programming,
etc.
• Engages current
clients with
questions and
mostly leads to
brand awareness

7. Study data from Knowledge Architecture
Adoption of Social Media in Architecture
Size of firm (# employees) of leading
architecture firms that actively use
social media
Size of firm (# employees) of
architecture firms in the industry
The greater architecture industry is even less likely than the industry leaders to be active
users of social media networks because they have fewer resources to devote to marketing
and client outreach
AIA 2012 Survey

8. KD Architecture Social Media Presence
• Small
architectural firm
• No social media
followers and very
little presence
online
• Facebook profile
incomplete
• No posts geared
towards clients

9. • Major social media networks are not focused on
architecture community
• Hard to target your desired audience
• Difficult to quantify ROI to justify resource allocation
Why is there a lag in social media adoption?

10. Architecture Social Media Tools
• Social media tools directly applicable to the
architectural community and their clients address
many of these issues
• We will review some social media networks most
effective for the architectural community for
displaying and showcasing work, advanced
networking, for winning new work, and making
project management more efficient

11. Display or showcase portfolio to peers and potential
clients through a social network
Ways to Display Projects to the Community

12. Architizer

13. Archello

14. Advantages
•Built exclusively for architects
•Discover latest architectural projects to stay updated on the
latest innovations in the industry
•53,317 projects from 13,949 firms on Architizer
Displaying your portfolio on social media
networks
Drawbacks
•Limited methods to get in touch with potential clients (online
messaging system)
•No facilitated connections to clients or ability to express interest
in working for clients that browse your portfolio
•“Architects only view other architects. The profile exposure I got
was just interest from my friends.”

15. Social Media Sales Tools
Advanced networking tools for client
outreach

16. LinkedIn Sales Navigator
Advantages
•Much more robust than basic
LinkedIn functionality
•Maximize BD with powerful
search functions: department,
industry, company size, years
of industry experience, etc.
•Use InMail or mutual
connections for intros
Drawbacks
•Cannot display projects or
search by services and be
discovered

18. Simplify the process for finding qualified vendors by connecting with
people, projects and companies on the HB Network.
Honest Buildings combines Architizer’s
ability to showcase your work with
LinkedIn’s power to connect directly
with clients

19. 1 2 3
Overview
• Company Profiles, Project Case Studies & Building Profiles create a unique
database that we use to find qualified solution providers
• Our HB Match service generates a custom short list of candidates from this
rich network of information
How do we find a match?
“Honest Buildings syncs the needs of one entity with the skill set of another in a pragmatic
and efficient process. I’m excited to see Honest Buildings grow into a virtual introduction
platform that becomes a standard for the entire building industry.”
-Brett Leonhardt, Director, Benchmark Real Estate Group

20. 1 2 3
OverviewMackay + Partners Company Profile

21. 1 2 3
OverviewCGL Project Portfolio Case Study

22. 1 2 3
OverviewArchitecture opportunities on HB
Recent project
opportunities for
architects include:
Commercial fit-outs of
office space
Residential renovations
for luxury rental units
Residential renovations
for walk-up units

23. 1 2 3
Overview
Architects using HB to find
subconsultants and contractors
Recent matches for
subconsultants &
contractors include:
MEP Engineering
Structural engineering
General contracting
Millworking

24. HB reaches out to thousands of companies within the HB Network and beyond to
find the best solution providers for:
Architecture Engineering Contractors
We evaluate solution providers using criteria that take advantage of data uniquely
available to our network:
 Similarity of past projects to current specifications
 Depth of experience in targeted building type or geographical area
 Company size and strength of the local team
 Client feedback received through the Honest Buildings network
 Additional filters requested by YOU
Software
Where can we help?

25. Value of the HB Network
Win contracts by meeting new clients who have already expressed interest
in working with you
Save time developing a short list of candidates in areas you don’t frequently
commission projects
Explore new options by finding highly qualified candidates to compare
against your preferred solution providers
Leverage technology to make better decisions, more efficiently.

26. Contact: NICK KATZ, LEED AP, FRICS
Mobile: 078 0553 9218
Email: NICK@HONESTBUILDINGS.COM
DISCOVER. CONNECT. MANAGE. TRANSACT.