2. Course: Value Engineering
Faculty: Mr. Jayanth Murthy
Date: 8th to 12th August 2011 Batch:
Post Graduate Diploma Program in Design, 2011
Team Members: Discipline:
Alomi Chishi, Ankur Gupta, Jaskeerat bedi, Strategic Design Management, Semester III
Madhumanti Ghosh, Subhash Chandra Gupta, Institute:
National Institute of Design, Gandhinagar, India
Vaibhav Vyas
4. Introduction
Value engineering (VE) is a systematic method to improve
the "value" of goods or products and services by using an
examination of function. Value, as defined, is the ratio of
function to cost.
It is a primary tenet of value engineering that basic
functions be preserved and not be reduced as a
consequence of pursuing value improvements.
Value= Function
cost
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5. Project Selection Phase
Product chosen :
‘Plastic Bulb Holder’
Manufacturer : Local
MRP: Rs 8:00
Colour : Black
Description : Outer body is injection molded , made
out of plastic (bakelite) and two bronze electrical
connectors to connect to the electricity.
The plastic bulb holder is a medium to mechanically
support a bulb and to make electrical contact.
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9. No Segment Stated Implied Expectation No Segment Stated Expectation Implied Expectation
Expectation
1 General Hold the bulb Affordable 1 Seller/Shopkee Profitable High Demand
firmly per/Vendor
Durable
2 User Workable Material safety
Safe
Good connectivity Durable Good
insulation/Connectiv
2 Engineer Manufacturability Material safety ity
3 Junk Dealer Recyclability
Technical Good insulation
Feasibility Selling Components
4 Environment Biodegradable Pollution free
Cost Effective Production production
Non-toxic
3 Manufactur Saleable Material Economy
er
Cost Effectiveness
Profit Labour Economy
Production Expectation Analysis of Various Segments
friendly
4 Distributor Easy to ship Easy availability
Durable-no
breakage in
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10. Function Phase
Pin
Material: brass
Cover Main Body Ring
Material : Bakelite
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11. Function-Cost-Worth-Value Improvement Potential Analysis
Primary Function Secondary Function
Basis of
Sr. Worth Benefit
Component Cost V-I-P identifying
No [W] of change
VIP
Verb noun Verb Noun
Material can
Material cost is
1 Main body 1.54 Holds Bulb Holds Terminals 1.34 0.20 be reduced in
reduced
the body
Material cost is
Material can
2 Cover 0.82 Cover Terminals Guides wire 0.72 0.10 reduced
be reduced
Electrical
3 Connector 0.46 Transfer Electricity Holds Spring 0.46 0
Body
Electrical
4 Connector 0.18 Attach Wire 0.18 0
Screw
5 Ring 0.59 Lock Cover Complete Form 0.59 0
6 Spring 0.14 Provide Back force Transfer Electricity 0.14 0
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12. Cost of manufacturing - 1 .5
Cost of material - 2.23
Bakelite Brass
Cost of manufacturing - 1 Cost of manufacturing - 0.5
Cost of material - 1.95 Cost of material - 0.28
Main body (8gm) Cost % - 41.28% Pin (Body) 2 gm Cost % -
12.33%
Bakelite Qnty - 1
Brass Qnty – 2
Cost of Cost of material – 1.04
manufacturing - 0.5 Cost of Cost of material – 0.16
manufacturing - 0.3
Provide Support for bulb. Holds Pin.
Transfer electricity to the Bulb.
Cover (4 gm) Cost % -
Screw (1 gm) Cost % - 4.82%
21.98%
Bakelite Qnty – 1 Brass Qnty – 2
Cost of Cost of material – 0.52 Cost of Cost of material - 0.08
manufacturing – 0.3 manufacturing – 0.1
Cover Brass terminal. Guides Wire. Attach Wire to the Pin.
Ring (3 gm) Cost % - Spring (0.5 gm) Cost % - 3.75%
15.81% Bakelite Qnty – 2
Bakelite Qnty – 1
Cost of Cost of material - 0.04
Cost of Cost of material – 0.39 manufacturing – 0.1
manufacturing – 0.2
Provide back force to the bulb so that ensures
Provide Support for Lamp Shade. locking.
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15. Creative phase
Design 1- INTEGRATED BATTERY within BULBHOLDER
Adding Function of an integrated battery, that gets charged with heat/light energy
produced by the bulb, when connected via electricity. If the electricity goes off, the battery
gets activated and the bulb is switched ON .
Though the cost of the bulb holder increases, the function of the bulb holder increases
many times. Houses that have power cuts up to 8 hours may consider replacing for this
design.
Material used for the new design will be better, better technology
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16. Creative phase
Design 2- MINIMALIZED material
Value can be increased if we reduce the material of Brass and spring used in the bulb
holder. This can be achieved if re-design the plate inside the holder, closer to the bulb. Also
the bulb is interlocked by threading. The number of threads can be controlled and reduced.
This design will use lesser material and better interlocking techniques.
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17. Creative phase
Design 3- SAFE DESIGN
The most important aspect of a bulb holder is that it should be safe for uses to use.
In our third option, we use superior quality material and complex design using magnetic
plates, that will ensure easy & safe usage for wiring and attaching the bulb.
Superior Material, durable product & ease of use
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18. Attributes
grip/locking materi safet durabili affordabi ease
mechanism (A) al (B) y ( c) ty (D) connect lity (F) of
Analytical Phase ivity (E) use
(G)
grip/locking x A2 C4 A2 A1 E1 A4 A2 11
mechanism (A)
material (B) C4 B1 D1 E4 F2 B2 3
safety ( c) C4 C1 E1 C4 C4 21
durability (D) E4 D2 D4 7
connectivity (E) E4 E4 18
affordability (F) F2 4
ease 8/12/2011(G)
of use 150
20. Recommendation phase
Recommended Design 1
• A battery aided LED light attached
• Increases functionality
• Does not require change in the original form of
the product
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21. Recommendation phase
Recommended Design 2
• Magnet plate for attachment
• Reduce the size of the product considerably
• This will make the product highly safe
• The bulb changing process will be much more
easier
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