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Design brief To design an efficient  paper cutter for domestic market Subhash Chandra Gupta & Anvika kapoor Strategic Design Management (NID)
O BJECTIVES COMPETITION VALUE FOR MONEY CUSTOMER SATISFACTION BEST PRODUCT LATEST FASHION MASS PRODUCED INNOVATIVE DESIGN Objectives O B J E C T I V E S
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Colour Available in various colors. White , blue , maroon etc.. Also available in both opaque and translucent surface and colour finish Product study Quality One way to check the quality is to observe the accuracy of the rounded cuts and curves Form Linear Long  Slim Attributes Strong Hard Unisexual Durable Sleek Light weight Compact  Portable
Types of cutters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manufacturers  Natraj Cox Select Xinfa Zeel Corporate Gorilla Cost Ranges from INR 10/-  to INR 50/-  Task analysis Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ergonomic considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Human interaction study Female Male Right Left Power grip Precision grip Pinch grip
Ergonomic considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Human interaction study Merits Demerits Cuts thick sheets of paper neatly  Pressure increases while cutting thick bundles of paper Cuts all types of paper & few materials Blunt blade cutting is risky as the cut piece snaps and flies in air  Good grip Moisture settles easily leading the blade to rust Easy to maintain blade sharpness Greasy and dust particles settle inside the casing  Pressure manipulation possible according to the requirement Slider button with grip does not have enough surface area Light weight and compact Confusing to left handers Good length to suit a wide variety of users Not easy to cut organic shapes and circles
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Environment study Field study analysis Target user group(s)  Students ( school and college going ) Office  Craftsmen Gift wrappers Florists Sculptor 2D and 3D model makers Card designers Workshop staff Target user age group  15 to 60 years

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Paper cutter

  • 1. Design brief To design an efficient paper cutter for domestic market Subhash Chandra Gupta & Anvika kapoor Strategic Design Management (NID)
  • 2. O BJECTIVES COMPETITION VALUE FOR MONEY CUSTOMER SATISFACTION BEST PRODUCT LATEST FASHION MASS PRODUCED INNOVATIVE DESIGN Objectives O B J E C T I V E S
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